🖥️Truecaller Ads Manager – Full Course

Module 1: Introduction to Truecaller Ads

• What is Truecaller and its market reach (especially in India)
• Overview of Truecaller Ads Manager
• How to create and set up your account
• Understanding the dashboard

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Module 2: Ad Formats

• Banner Ads – Displayed on the call screen
• Interstitial Ads – Full screen ads
• Native Ads – Integrated within the app
• Search Ads – Shown in search results

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Module 3: Campaign Setup

• Choosing campaign objectives (Awareness, Traffic, Conversions)
• Setting your budget (Daily vs Total)
• Bidding strategies (CPM, CPC, CPV)
• Scheduling your campaign dates

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Module 4: Targeting Options

• Location Targeting – City, State, Country
• Age & Gender Targeting
• Device Targeting – Android / iOS
• Telecom Operator Targeting
• Interest-Based Targeting

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Module 5: Creating Ad Creatives

• Image size and format requirements
• Copywriting tips for Truecaller ads
• Best practices for Call-to-Action (CTA)
• How to run A/B Tests

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Module 6: Budget & Billing

• Minimum budget requirements
• Accepted payment methods (Credit Card, UPI, Net Banking)
• Understanding invoices and billing cycles

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Module 7: Analytics & Optimization

• Understanding Impressions, Clicks, and CTR
• Optimizing CPM and CPC
• Improving underperforming ads
• Downloading reports and analyzing data

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Module 8: Pro Tips & Best Practices

• Tips to increase conversions
• Staying ahead of competitors
• Retargeting strategies
• Do’s and Don’ts of Truecaller Ads

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Bonus Module: Case Studies

• Real campaign walkthroughs
• How to calculate ROI
• Success stories and key takeaways