Master All 5 High-Converting Ad FormatsModule 1: Introduction to Gambling & Cricket Ads(Only Legal)
- What is Gambling & Cricket advertising?
- Why Cricket is the #1 iGaming vertical in South Asia
- Best GEOs for Sports & Entertainment ads: India, Bangladesh, Pakistan, Sri Lanka
- Understanding PropellerAds as a traffic source
- Overview of all 5 ad formats on PropellerAds
Module 2: Account & Tracker Setup
- Creating your PropellerAds advertiser account
- Setting up a tracker: BeMob, Voluum, or RedTrack (free option available)
- Connecting tracker with PropellerAds via postback URL
- Finding Sports & Entertainment offers:
- 1xBet, Mostbet, Parimatch, BC.Game, Bet365 affiliate programs (Only Legal Country)
- CPA networks: CrakRevenue, Yellana, Traffic Devils
- Understanding CPA, CPL, RevShare payout models
Module 3: Ad Format 1 – Popunder Ads
- What is a Popunder ad?
- Why Popunder is ideal for beginners
- High reach at the lowest price in the market
- Your landing page acts as the creative – no banner needed
- Avoids banner blindness and improves CTR naturally
- Setting up a Sports & Entertainment Popunder campaign step by step
- Targeting: GEO, device, OS, browser, carrier
- Bidding: CPM vs SmartCPM
- Best pre-lander types for Popunder traffic:
- Spin the Wheel bonus pages
- Cricket match prediction pages
- “Claim your bonus” pages
- Live campaign setup walkthrough
Module 4: Ad Format 2 – Push Notification Ads
- What are Push Notification ads?
- How push subscribers are collected and how ads are delivered
- Why Push works extremely well for Cricket match day campaigns
- Writing high-CTR Push ad copy for Gambling & Cricket:
- Headline: “India vs Pakistan – Bet Now & Win Big!”
- Description: “Get 100% Welcome Bonus. Limited Time Only!”
- Best icon and banner image tips
- Targeting by subscription age, activity level, GEO, device
- Bidding: CPC vs SmartCPC
- Scheduling ads around live match timings (IPL, World Cup, T20)
- Live Push campaign setup walkthrough
Module 5: Ad Format 3 – In-Page Push (IPP)
- What is In-Page Push and how it differs from regular Push
- Works on iOS devices – reaches users standard push cannot
- Looks like a push notification but shown directly on the webpage
- No subscription required from the user
- Best creatives for In-Page Push in Cricket/Gambling niche
- How to combine IPP with standard Push for maximum reach
- Setting up an IPP campaign on PropellerAds
- Optimization tips specific to In-Page Push traffic
Module 6: Ad Format 4 – Survey Exit Ads
- What are Survey Exit ads?
- How they appear to users leaving survey/content pages
- Why Survey Exit traffic converts well for bonus-based offers
- Setting up Survey Exit campaigns for Gambling & Cricket
- Best landing page approach for Survey Exit traffic
- Bidding and budget recommendations
- GEOs that perform best with Survey Exit format
Module 7: Ad Format 5 – Interstitial Ads
- What are Interstitial ads?
- Full-screen ad format shown between page loads
- High visibility and strong engagement rate
- Creative requirements: image size, format, design tips
- Writing compelling ad copy for Cricket betting interstitials
- Setting up an Interstitial campaign on PropellerAds
- Combining Interstitial with Popunder for full-funnel coverage
Module 8: Creative Strategy for Sports & Entertainment Ads
- What visuals work best: cricket players, stadiums, trophies, bonuses
- Using urgency triggers: “Match starts in 2 hours!”, “Limited bonus!”
- Color psychology in Gambling creatives (red, green, gold)
- Tools for creating winning creatives: Canva, Adobe Express, Creatopy
- Using spy tools to find top-performing Cricket ad creatives:
- AdPlexity, Anstrex, Spy.house
- A/B testing creatives: how many to test and when to cut
Module 9: Landing Pages & Pre-landers for Cricket/Gambling
- Why direct linking rarely works for Gambling traffic
- Best pre-lander types that convert:
- Cricket match prediction quiz
- Spin the wheel bonus page
- “Today’s best odds” news-style page
- Welcome bonus claim page
- Tools to build fast landing pages: Unbounce, WordPress, PageFly
- Page speed optimization – critical for mobile traffic in Tier 2/3 GEOs
- Mobile-first design tips for Indian and South Asian users
Module 10: GEO & Targeting Strategy
- Top GEOs for Cricket Gambling ads:
- India (Tier 2 – high volume, great ROI)
- Bangladesh, Pakistan, Sri Lanka (low CPC, scalable)
- UAE, UK (Indian diaspora – Tier 1 payouts)
- Device targeting: Android dominates in South Asia
- Carrier targeting: Jio, Airtel, Vi for India-specific campaigns
- Time targeting: schedule ads during match hours for maximum conversions
- Localizing creatives and landing pages by language (Hindi, Bengali, etc.)
Module 11: Campaign Optimization & Scaling
- Key metrics to track: CTR, CR, CPA, ROI, EPC
- When to pause a zone / source
- Building a whitelist of profitable zones
- Scaling winning campaigns: increase budget gradually
- Using PropellerAds automated rules to cut bad traffic automatically
- Day-parting: running ads only during peak match times
- Scaling from $50/day to $500/day – step by step
Module 12: Compliance & Policy for Gambling Ads
- PropellerAds gambling ad policies
- GEOs where gambling ads are restricted or require license proof
- How to get your creatives approved faster
- What to do if your campaign gets rejected
- Staying compliant while keeping performance high
Bonus Module: Live Case Studies
Top 10 tips for consistent profits in the iGaming niche
Case Study 1: Cricket betting Push campaign during IPL – full breakdown
Case Study 2: Popunder campaign for Casino offer in India – ROI analysis
Case Study 3: Scaling a Cricket ad campaign from $100 to $1000/day
Mistakes to avoid when running Gambling & Cricket ads
