📘 Course Overview

🎯 This course is for those who want to learn Google Ads—taking you from an absolute beginner to a professional campaign manager. Everything will be explained in a English, using real-world examples.

Course Level	Beginner → Advanced (A–Z)
Total Duration	20+ Hours Video Content
Total Modules	8 Modules
Total Lessons	50+ Lessons
Language	Hindi + English (Hinglish)
Mode	Pre-recorded Videos + Live Q&A Sessions
Certificate	DigiWebEngineers Certificate of Completion
Access	Lifetime Access + Free Updates
Support	WhatsApp Group + Doubt Sessions
Platform	Online (Video + PDF Notes)

🎯 Who Is This Course For?

✅	🧑‍💼 Business Owners Those who want to advertise their business on Google.
✅	🎓 Students Those who want to build a career in Digital Marketing.
✅	💼 Freelancers JThey want to manage Google Ads for clients.
✅	📊 Marketing Professionals For those who want to upgrade their Google Ads skills.
✅	🏪 Local Shop Owners Those who can increase their customer base in the local area.

🎓 Google Ads Mastery Course Complete A–Z Google Ads Certification Course ₹5,999 One-Time Payment • Lifetime Access

✅ Included Hai: ✔ 8 Modules • 50+ Lessons ✔ Live Campaign Projects ✔ Hindi + English Medium ✔ Certification Prep Questions ✔ WhatsApp Support Group ✔ Certificate of Completion ✔ Lifetime Updates Free

📚 Course Curriculum

M1	The World of Google Ads— Introduction & Setup ⏱ 2.5 Hours \| 📚 7 Lessons

▶	Lesson 1.1 — What is Google Ads? Overview of Google Ads: How it works and why it is important for business.
▶	Lesson 1.2 — Google Ads Account Setup Step-by-step account creation, billing setup, timezone and currency settings
▶	Lesson 1.3 — Google Ads Dashboard Tour Understanding the interface — campaigns, ad groups, keywords, reports, and everything else.
▶	Lesson 1.4 — Campaign Types Overview Search, Display, Video, Shopping, Performance Max —When to use which one?
▶	Lesson 1.5 — Google Ads Auction System Quality Score, Ad Rank, and CPC—all the details explained.
▶	Lesson 1.6 — Conversion Tracking Setup [⭐ Must Watch] Applying conversion tracking on website — from Google Tag Manager
▶	Lesson 1.7 — Hands-On: First Campaign Create Live demo —A real campaign is built from the ground up.

✅ After this module, you can set up your Google Ads account and understand Google’s auction system.

M2	Keyword Research & Planning — Target the right customer.⏱ 3 Hours \| 📚 7 Lessons

▶	Lesson 2.1 —What are keywords? Types of Keywords — Broad, Phrase, and Exact Match — with Practical Examples
▶	Lesson 2.2 — Google Keyword Planner Generating keyword ideas, checking search volume, and estimating competition using free tools.
▶	Lesson 2.3 — Competitor Keyword Research How to find out which keywords your competitors are targeting using tools.
▶	Lesson 2.4 — Negative Keywords — Save Money.! [⭐ Must Watch] Negative Keywords to Prevent Wrong Clicks — With Real Examples
▶	Lesson 2.5 — Keyword Grouping Strategy Organizing keywords into the right ad groups — best practices
▶	Lesson 2.6 — Long-tail vs Short-tail Keywords Which keywords convert, and which ones only bring in traffic?
▶	Lesson 2.7 — Keyword Research Assignment Creating a Keyword List for a Real Business — Practice Project

✅ After using this model, you can create a perfect keyword list for any business, regardless of the budget.

M3	Search Campaign Strategy — Appearing #1 on Google ⏱ 3 Hours \| 📚 6 Lessons

▶	Lesson 3.1 — Search Campaign Structure Account → Campaign → Ad Group → Ad hierarchy — Set it up correctly.
▶	Lesson 3.2 — Ad Writing Mastery [⭐ Must Watch] Headline, Description, Display URL — the formula for writing click-worthy copy
▶	Lesson 3.3 — Responsive Search Ads (RSA) Creating AI-optimized ads from multiple headlines/descriptions
▶	Lesson 3.4 — Ad Extensions / Assets Sitelinks, Callouts, Call, Location, Price extensions — Use it now.
▶	Lesson 3.5 — Improving Quality Score CTR, landing page relevance, expected CTR — how to get quality score 10/10
▶	Lesson 3.6 — Live Project: Create a search Campaign.Ek complete Search Campaign end-to-end banana with real account

✅ With this model, you can run high-performing ads on Google Search that genuinely convert.

M4	Bidding & Budgeting — Smart Spend, Max Results ⏱ 2.5 Hours \| 📚 6 Lessons

▶	Lesson 4.1 — Bidding Strategies Overview Manual CPC, Target CPA, Target ROAS, Maximize Conversions — Which one, and when?
▶	Lesson 4.2 — Smart Bidding Deep Dive How does bid-based bidding work, and what are signals?
▶	Lesson 4.3 — Daily Budget vs Campaign Budget How to set a budget — How to stop overspending
▶	Lesson 4.4 — Bid Adjustments [⭐ Must Watch] Adjusting bids for device, location, time, and audience.
▶	Lesson 4.5 — Budget Optimization Techniques Practical tips to improve your Rolls — Don’t waste money
▶	Lesson 4.6 — Case Study: ₹5,000 Budget Campaign Real ₹5k budget pe campaign run karna — live analysis

💰 With this model, you can manage your Google Ads budget intelligently—and track the ROI on every rupee.

M5	Display Ads & Remarketing —Seen Everywhere ⏱ 2.5 Hours \| 📚 6 Lessons

▶	Lesson 5.1 — What Is the Google Display Network (GDN)? Google Display Network — Show your ads on over 3.5 million websites.
▶	Lesson 5.2 — Display Ad Formats Responsive Display Ads, Image Ads — size guide and best practices
▶	Lesson 5.3 — Audience Targeting In-market, Affinity, Custom Audiences — Target the right people.
▶	Lesson 5.4 — Remarketing Campaigns [⭐ Must Watch] Bringing Website Visitors Back — From Tag Setup to Campaigns
▶	Lesson 5.5 — Customer Match & Similar AudiencesTargeting a similar audience by uploading a list of existing customers
▶	Lesson 5.6 — Display Campaign OptimizationImprove CTR, block irrelevant Placements

🔄 With this model, you can use remarketing to bring back people who had left your website.

M6	Performance Max & Shopping Ads — E-commerce Power ⏱ 2.5 Hours \| 📚 6 Lessons

▶	Lesson 6.1 — What Is Performance Max (PMax)? Google’s newest campaign type — all channels together.
▶	Lesson 6.2 — Asset Groups Setup Optimizing headlines, images, videos, and descriptions—all in one place.
▶	Lesson 6.3 — Google Merchant Center Setup [⭐ Must Watch] Creating a Product Feed — Setup for Google Shopping
▶	Lesson 6.4 — Creating Shopping Ads Product listing ads — price, image, title optimization
▶	Lesson 6.5 — PMax vs Standard Shopping Which one to choose and when — Pros and Cons
▶	Lesson 6.6 — E-commerce Campaign Optimization Feed optimization, product titles, ROAS improvement

🛒 After this model, you can run Google Shopping and Performance Max campaigns for e-commerce brands.

M7	Analytics & Reporting — Make decisions based on Data. ⏱ 2 Hours \| 📚 6 Lessons

▶	Lesson 7.1 — Google Ads Reports Overview Campaigns, Ad Groups, Keywords, Search Term Reports — What to Look For
▶	Lesson 7.2 — Google Analytics 4 Integration [⭐ Must Watch] Linking Google Ads to GA4 — Better Conversion Data
▶	Lesson 7.3 — Key Metrics Samajhna CTR, CPC, CPA, ROAS, Impression Share —Everything explained
▶	Lesson 7.4 — Search Terms Report Which searches are triggering your ads — Cleaning and optimization
▶	Lesson 7.5 — Custom Dashboard Banana Setting up a professional reporting dashboard for the client.
▶	Lesson 7.6 — Monthly Report Template How to Create a Professional Report — Excel + Google Slides Templates

📊 With this model, you can make smart decisions based on the data—and provide professional reports to clients.

M8	Google Ads Certification Exam Prep + Freelancing ⏱ 2 Hours \| 📚 6 Lessons

▶	Lesson 8.1 — Google Ads Certification Guide Skillshop exam kaise dein — registration, syllabus, tips
▶	Lesson 8.2 — 100 Practice Questions [⭐ Must Watch] Real-exam-style mock tests — with answers and explanations.
▶	Lesson 8.3 — Common Mistakes in Exam Where do people fail? — Avoid these 20 common errors.
▶	Lesson 8.4 — Freelancing as Google Ads Manager How to find clients, how to set prices, and how to draft contracts.
▶	Lesson 8.5 — Agency Setup Guide How agencies like DigiWebEngineers operate — Business Model
▶	Lesson 8.6 — Career Roadmap: Next Steps What to learn after Google Ads — Meta Ads, YouTube Ads.

🏆 After this module, you can clear the Google Ads certification exam and start freelancing or an agency!

🎓 After Completing This Course, You Will:

✅ You can manage your Google Ads account professionally.

✅ You can run Search, Display, Shopping, and Performance Max campaigns.

✅ You can conduct keyword research and competitor analysis.

✅ You can optimize your budget—and track the ROI of every rupee.

✅ You can clear the Google Ads Search Certification exam.

✅ You can start Google Ads freelancing for clients.

✅ Monthly ₹30,000–₹1,00,000+ you can earn as a Google Ads specialist

💳 Enroll Karo Aaj Hi!

🎓 Google Ads Mastery Course Complete A–Z Google Ads Certification Course ₹537 One-Time Payment • Lifetime Access

🚀 📲 To enroll: Visit www.digiwebengineers.org → Click the ‘Book Now’ button | WhatsApp: Available on the website.

Google Ads Search Certified Instructor

About This Course

📘 Course Overview

🎯 Who Is This Course For?

📚 Course Curriculum

🎓 After Completing This Course, You Will:

💳 Enroll Karo Aaj Hi!

Course Plans

Course Curriculum