🎵 Spotify Ads Complete Course — Syllabus

📦 Module 1: Introduction to Spotify Ads

• Spotify Ads kya hain aur kyun use karein
• Spotify vs Google Ads vs Facebook Ads — fark kya hai
• Spotify Ad Studio ka overview
• Kaun kaun sa business Spotify Ads use kar sakta hai
• Spotify Ads ki cost — kitna budget chahiye
• Indian market mein Spotify Ads ka scope

📦 Module 2: Spotify Ad Studio Setup

• Ad Studio account banana — adstudio.spotify.com
• Billing setup — Credit Card / Debit Card
• Indian Rupees mein budget set karna
• Account settings configure karna
• Dashboard ka poora overview

📦 Module 3: Campaign Types Samjho

• Audio Ads — voice/music ke beech mein
• Video Ads — mobile screen par
• Podcast Ads — podcast ke beech mein
• Display Ads — banner ads
• Sponsored Sessions — user ko free music ke liye ad dikhana
• Kaun sa format kis business ke liye best hai

📦 Module 4: Target Audience Setup

• Age & Gender targeting
• Location targeting — city/state/country
• Music taste targeting:
  • Genre (Bollywood, Hip Hop, Pop)
  • Playlist targeting
  • Artist targeting
• Moment targeting:
  • Workout karte waqt
  • Commuting
  • Party
  • Study
• Device targeting — Mobile / Desktop / Smart Speaker
• Language targeting — Hindi / English

📦 Module 5: Audio Ad Banana

• Script likhna — 30 second ka ad
• Voiceover kaise record karein
• Background music add karna
• Spotify ka free voiceover tool use karna
• Ad Studio mein audio upload karna
• Audio Ad best practices — kya bolein kya na bolein

📦 Module 6: Video Ad Banana

• Video ad specifications — size, format, duration
• Canva se video ad banana
• Captions add karna
• Call to Action button set karna
• Video upload aur preview karna

📦 Module 7: Budget & Bidding

• Minimum budget — ₹800/day (approx)
• CPM vs CPC — kya choose karein
• Campaign duration set karna
• Daily budget vs Lifetime budget
• Budget optimize kaise karein
• Paisa waste hone se kaise bachein

📦 Module 8: Ad Launch & Monitoring

• Campaign review process — Spotify approve kaise karta hai
• Ad live hone ke baad kya check karein
• Key metrics samjho:
  • Impressions — kitne logo ne dekha
  • Reach — unique listeners
  • Frequency — ek aadmi ne kitni baar suna
  • CTR — click through rate
  • Completion Rate — poora ad suna ya nahi
• Dashboard se performance track karna

📦 Module 9: Optimization & Scaling

• Low performing ads band karna
• A/B testing — 2 ads compare karna
• Audience expand karna
• Budget badhana — scaling strategy
• Retargeting kaise karte hain Spotify par
• Seasonal campaigns — festival ads

📦 Module 10: Real Projects & Case Studies

• Music artist ka Spotify Ad run karna
• Local business ka audio ad banana
• DigiWebEngineers course promote karna Spotify se
• E-commerce brand ka ad — real example
• Budget ₹5,000 mein campaign kaise chalayein
• Results analyze karna aur report banana

📦 Bonus Module: Spotify + Other Platforms Combo

• Spotify + Instagram Ads combo strategy
• Spotify + Google Ads — full funnel
• Podcast advertising — brands se deal kaise lein
• Spotify for Podcasters — apna podcast monetize karna
• Freelancing — clients ke liye Spotify Ads run karna

📊 Course Structure Summary

💰 Course Outcome — Students Ko Kya Milega

✅ Spotify par professional ads run kar sakte hain ✅ Music artists & brands ke liye campaigns manage kar sakte hain ✅ Audio & Video ad khud bana sakte hain ✅ Freelancing mein Spotify Ads service offer kar sakte hain ✅ ₹20,000–₹60,000/month freelancing se kama sakte hain ✅ Certificate milega DigiWebEngineers ka