🚀Learn How to Run iGaming Ads – Full Course

Live Ad Campaigning on Adcash, PropellerAds & Push.in/Pop Ads

Module 1: Introduction to iGaming Advertising

• What is iGaming? (Online Casinos, Sports Betting, Poker, Fantasy Games)
• Why iGaming is one of the highest-paying niches in affiliate marketing
• Understanding iGaming regulations by country/region
• Choosing the right ad network for iGaming offers
• Overview of Adcash, PropellerAds, and Push/Pop networks

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Module 2: Finding iGaming Offers

• Best affiliate networks for iGaming (CPA, RevShare, Hybrid)
  • Betsson, Pin-Up Partners, 1xBet, Mostbet, BC.Game
• Understanding CPA vs RevShare vs Hybrid payout models
• How to pick a high-converting iGaming offer
• Reading offer terms: GEOs, restrictions, KPIs
• Setting up your tracking link

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Module 3: Tracking & Tools Setup

• Why tracking is mandatory in iGaming campaigns
• Best trackers: Voluum, BeMob, RedTrack (free & paid)
• Setting up postback URLs
• Creating campaigns in your tracker
• Spy tools for iGaming creatives: AdPlexity, Anstrex, Spy.house

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Module 4: Running iGaming Ads on Adcash

• Creating your Adcash account
• Understanding Adcash ad formats:
  • Pop-Under Ads
  • Interstitial Ads
  • Native Ads
  • Banner Ads
• Setting up your first iGaming campaign on Adcash
• Targeting options: GEO, device, OS, browser, carrier
• Bidding strategies: CPM vs CPC vs CPA Target
• Whitelist & Blacklist optimization
• Budget management and scaling tips
• Live campaign walkthrough on Adcash

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Module 5: Running iGaming Ads on PropellerAds

• Creating your PropellerAds account
• Understanding PropellerAds ad formats:
  • Push Notifications
  • In-Page Push (IPP)
  • Pop-Under (OnClick)
  • Interstitials
• Setting up iGaming campaigns step by step
• SmartCPA & SmartCPM bidding explained
• Audience targeting: interests, activity level, subscription age
• Using PropellerAds’ built-in anti-fraud tools
• Optimization: cutting bad zones, scaling good ones
• Live campaign walkthrough on PropellerAds

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Module 6: Running Push Ads for iGaming

• What are Push Notification Ads?
• Difference between Web Push and In-Page Push
• Best Push ad networks for iGaming:
  • RichPush
  • MegaPush
  • DatsPush
  • Evadav
• Setting up a push campaign for iGaming offers
• Writing high CTR push ad copy:
  • Headlines that trigger curiosity
  • Descriptions with urgency
  • Best icon & banner image tips
• Targeting by GEO, device, time of day
• Optimization: CTR vs Conversion rate balance

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Module 7: Running Pop Ads for iGaming

• What are Pop-Under / OnClick Ads?
• Why Pop ads work well for iGaming
• Best Pop ad networks:
  • PropellerAds (OnClick)
  • Adcash (Pop-Under)
  • Trafficstars
  • HilltopAds
• Creating a converting landing page for Pop traffic
• Pre-landers: Why you need them for iGaming
• Pre-lander types: Spin the Wheel, Quiz, News Style, Bonus Page
• Funnel setup: Pop Ad → Pre-lander → Offer
• Live Pop campaign walkthrough

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Module 8: Creative Strategy for iGaming Ads

• What makes a winning iGaming ad creative
• Best image and banner styles for casino & betting ads
• Writing ad copy that converts (FOMO, Bonuses, Big Wins)
• Using spy tools to find winning creatives
• How to split test creatives effectively
• Ad fatigue: when and how to refresh creatives

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Module 9: Landing Pages & Pre-landers

• Why direct linking rarely works in iGaming
• Types of pre-landers that convert:
  • Bonus/Welcome offer pages
  • Spin the Wheel pages
  • Fake news / advertorial pages
  • Quiz-based pages
• Tools to build landing pages: Unbounce, Landingi, WordPress
• Page speed optimization (critical for mobile traffic)
• Mobile-first design for iGaming LPs

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Module 10: GEO Targeting Strategy

• Tier 1 GEOs: USA, UK, Canada, Australia (high payout, high competition)
• Tier 2 GEOs: India, Brazil, Mexico, South Africa (high volume, medium payout)
• Tier 3 GEOs: Bangladesh, Pakistan, Nigeria (low cost, scalable)
• Best GEOs for beginners in iGaming
• Localizing creatives and landing pages by GEO

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Module 11: Campaign Optimization & Scaling

• Reading your tracker data correctly
• Key metrics: CTR, CR, EPC, ROI, ROAS
• When to cut a source / zone / creative
• Whitelisting profitable zones
• Scaling horizontally vs vertically
• Day-parting: running ads at peak conversion hours
• Automating rules on Adcash and PropellerAds

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Module 12: Compliance & Policy

• iGaming ad restrictions by platform
• How to stay compliant without killing performance
• Cloaking: risks and reality (educational overview)
• GDPR and user data considerations
• What to do when campaigns get rejected

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Bonus Module: Live Campaign Case Studies

• Case Study 1: Casino offer on PropellerAds Push – $500 budget breakdown
• Case Study 2: Sports Betting on Adcash Pop-Under – ROI analysis
• Case Study 3: Scaling a winning iGaming campaign from $50/day to $500/day
• Key lessons learned and mistakes to avoid