Build real-world skills with hands-on projects.
Created by Digiwebengineers
Everything you need to go from beginner to professional — step by step.
| Topics | Day | Sub Topics | Assessment |
|---|---|---|---|
| Google Basics & Search Campaign | Day 1 | Digital Ecosystem & Online Advertising | |
| Introduction to Google Ads | |||
| Account Navigation | |||
| Day 2 | Using Google Ads to achieve goals | ||
| Account Structure | |||
| Campaign Settings | |||
| Ad Auction | |||
| Day 3 | Bidding Strategies | ||
| Ad Extensions | |||
| Responsive Search Ads | |||
| Conversion Tracking | |||
| Day 4 | Reporting Basics | ||
| Performance Management | |||
| Ads Not Showing | |||
| Day 5 | Ad Disapproval Fixing | ||
| Campaign Optimization | |||
| Day 6 | Dynamic Search Ads | ||
| Google Partners | |||
| Day 7 | Call Only Campaign | ||
| Google Ads Recommendations | |||
| Search Campaign Practical | MCQ & Hands-On | ||
| Search Certification | |||
| Display & Video Campaigns | Day 8 | Introduction to Display Ads | |
| Audience Targeting | |||
| Day 9 | Gmail Ads | ||
| Ad Formats | |||
| Targeting Settings | |||
| Display Campaign Setup | |||
| Day 10 | Display Optimization | ||
| YouTube Ads | |||
| Video Targeting | |||
| Day 11 | Mobile Ads | ||
| App Campaigns | |||
| Video Optimization | |||
| Day 12 | Display Campaign Practical | MCQ & Hands-On | |
| Video Campaign Practical | |||
| Display Certification | |||
| Video Certification | |||
| Google Shopping | Day 13 | Introduction to Shopping Ads | |
| Merchant Center Setup | |||
| Day 14 | Shopping Campaign Setup | ||
| Shopping Optimization | |||
| Day 15 | Shopping Certification | ||
| Google Apps Ads | Day 16 | Apps Ecosystem | |
| App Campaign Setup | |||
| Day 17 | App Campaign Goals | ||
| App Settings | |||
| Day 18 | Apps Certification | ||
| Measurement | Day 19 | Measurement & Attribution | |
| Conversion Tracking | |||
| Day 20 | Tagging | ||
| Measurement Tools | |||
| Day 21 | Measurement Certification | ||
| Remarketing | Day 22 | Standard Remarketing | |
| Dynamic Remarketing | |||
| Day 23 | RLSA | ||
| Analytics & Tagging | Day 24 | Introduction to Analytics | |
| Day 25 | Account Structure | ||
| GA4 Setup | |||
| Day 26 | Ads & Analytics Linking |