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MedMarketing Pro
Performance Digital Marketing Course for Doctors
“Your Expertise Deserves to Be Found.”
| Course Investment: Rs. 87,000 |
| Duration 8 Weeks | Format Online + Live | Projects 6 Real Campaigns | Certificate Pro Certified |
Designed Exclusively for Medical Professionals | Hospitals | Clinics | Specialists
| WHY THIS COURSE EXISTS |
The Problem Every Doctor Faces Today
You have spent years building your medical expertise. You have the qualifications, the experience, and the passion to heal. But in today’s digital world, patients do not find the best doctor — they find the most visible one. Hospitals and clinics with strong digital presence are getting 3x more patient enquiries than those relying on word of mouth alone.
This course is built to solve exactly that. MedMarketing Pro is India’s most comprehensive performance digital marketing program designed exclusively for doctors, hospital administrators, and healthcare professionals who want to generate consistent, qualified patient leads using proven digital strategies.
Who Is This Course For?
What You Will Achieve After This Course
| Outcome | Details |
| Patient Lead Generation | Run live campaigns generating real patient enquiries within 30 days |
| Brand Authority | Position yourself as the go-to specialist in your city and specialty |
| Ad Spend Mastery | Manage Google & Meta ad budgets with zero waste and maximum ROI |
| Content Strategy | Build a 90-day content plan that educates patients and builds trust |
| Reputation Management | Manage online reviews, Google ratings, and patient testimonials professionally |
| Performance Tracking | Read analytics dashboards and make data-driven marketing decisions |
| COURSE STRUCTURE AT A GLANCE |
| Module | Title | Duration | Credits |
| Module 1 | Digital Marketing Foundations for Healthcare | Week 1 | 12 Credits |
| Module 2 | Patient Persona & Healthcare Funnel Strategy | Week 2 | 12 Credits |
| Module 3 | Medical Content Marketing & Social Media | Week 3 | 14 Credits |
| Module 4 | Search Engine Optimization (SEO) for Hospitals | Week 4 | 14 Credits |
| Module 5 | Google Ads & Search Performance Marketing | Week 5 | 16 Credits |
| Module 6 | Meta Ads (Facebook & Instagram) for Patient Leads | Week 6 | 16 Credits |
| Module 7 | Reputation Management & Patient Retention | Week 7 | 10 Credits |
| Module 8 | Analytics, Reporting & Scaling Your Practice | Week 8 | 10 Credits |
| Capstone | Live Patient Lead Campaign Launch | Week 8 | 20 Credits |
| Total Course Fee: Rs. 87,000 | EMI Available: Rs. 14,500 x 6 Months |
| MODULE 1 — Digital Marketing Foundations for Healthcare |
Duration: Week 1 — 2 Sessions | Format: Live + Recorded | Credits: 12 |
Before running any campaign, every doctor must understand how the digital marketing ecosystem works — especially in the highly regulated and trust-sensitive healthcare sector. This module lays the complete foundation.
Learning Objectives
Topics Covered
| Session | Topic | Key Takeaway |
| 1A | Healthcare Digital Marketing Landscape 2024 | Overview of channels, tools, and opportunities |
| 1B | MCI/NMC Guidelines for Medical Advertising | Legal boundaries every doctor must know |
| 1C | Patient Journey Mapping — Online to OPD | How patients find and choose their doctor |
| 1D | Setting Up Google Business Profile | Get found on Google Maps and local search |
| 1E | Meta Business Suite Setup for Clinics | Facebook Page, Instagram, WhatsApp Business integration |
| 1F | Website Audit Checklist for Healthcare | What your website must have to convert visitors |
| Hands-On Assignment — Module 1 |
| • Audit your existing digital presence using a provided 50-point checklist |
| • Set up or optimize your Google Business Profile completely |
| • Map the patient journey for your specific specialty (template provided) |
| • Identify your top 3 digital competitors and analyze their online strategy |
| MODULE 2 — Patient Persona & Healthcare Funnel Strategy |
Duration: Week 2 — 2 Sessions | Format: Live Workshop | Credits: 12 |
The biggest mistake doctors make in digital marketing is targeting everyone. This module teaches you to identify your ideal patient, understand their pain points, and build a funnel that converts strangers into booked appointments.
Learning Objectives
Topics Covered
| Session | Topic | Key Takeaway |
| 2A | Building Patient Personas — Demographics, Fears & Motivations | Know exactly who your patient is |
| 2B | The 4-Stage Healthcare Marketing Funnel | Move patients from awareness to appointment |
| 2C | Lead Magnets for Doctors — Free Reports, Webinars, Health Checks | Capture patient contact information ethically |
| 2D | Landing Page Design for Patient Conversion | High-converting page structures for clinics |
| 2E | WhatsApp Business Automation for Appointment Booking | Automate patient follow-up and reminders |
| 2F | Email Drip Sequences for Patient Nurturing | Stay top-of-mind between visits |
| Hands-On Assignment — Module 2 |
| • Create 2 detailed patient personas for your primary specialty using provided template |
| • Design a 1-page lead magnet (health tip guide / free consultation offer) |
| • Map your clinic’s current funnel and identify the biggest drop-off point |
| • Set up WhatsApp Business with automated greeting and appointment flow |
| MODULE 3 — Medical Content Marketing & Social Media Strategy |
Duration: Week 3 — 2 Sessions | Format: Live + Content Lab | Credits: 14 |
Patients trust doctors who educate them. Content marketing is the most powerful long-term strategy for building authority, trust, and organic reach. This module gives you a complete system to create, publish, and repurpose medical content that attracts patients without paid ads.
Learning Objectives
Topics Covered
| Session | Topic | Key Takeaway |
| 3A | Content Strategy for Doctors — What to Post and What to Avoid | Build trust without crossing ethical lines |
| 3B | Instagram & Facebook Content: Carousels, Reels, Stories | Visual content formats that drive engagement |
| 3C | YouTube for Doctors — Patient Education Videos that Rank | Long-form video strategy for specialists |
| 3D | LinkedIn for Doctors — B2B Referrals and Hospital Empanelment | Professional brand for peer network growth |
| 3E | AI-Powered Content Creation — ChatGPT + Canva for Clinics | Create a week of content in 2 hours |
| 3F | Content Scheduling & Automation — Meta Suite, Buffer, Hootsuite | Publish consistently without daily effort |
Content Pillars for Medical Professionals
| Content Pillar | Examples | Platform |
| Education | Myth vs Fact, Symptom explainers, Treatment guides | Instagram, YouTube |
| Trust Building | Patient success stories (consent-based), Before/After | Instagram, Website |
| Authority | Awards, publications, conference talks, certifications | LinkedIn, Website |
| Engagement | Polls, Q&A sessions, Live health talks | Instagram, Facebook |
| Conversion | Offers, appointment CTAs, free consultation announcements | All platforms |
| Hands-On Assignment — Module 3 |
| • Create a 30-day content calendar using provided Notion/Excel template |
| • Design 5 Instagram carousels using Canva (templates provided) |
| • Shoot and edit one 2-minute patient education Reel for your specialty |
| • Optimize your LinkedIn profile using the Doctor Brand checklist |
| MODULE 4 — Search Engine Optimization (SEO) for Hospitals & Clinics |
Duration: Week 4 — 2 Sessions | Format: Live + Technical Lab | Credits: 14 |
When a patient searches “best cardiologist in Delhi” or “IVF clinic near me” — does your clinic appear? SEO ensures that patients who are actively looking for your services find you first. This module covers medical SEO from basics to advanced local optimization.
Learning Objectives
Topics Covered
| Session | Topic | Key Takeaway |
| 4A | Medical SEO Fundamentals — E-E-A-T for Healthcare Websites | Why Google trusts some doctor sites over others |
| 4B | Keyword Research for Doctors — Tools, Intent & Competition | Find what your patients are actually searching |
| 4C | On-Page SEO — Titles, Meta Descriptions, Content Optimization | Make every page of your site rank-ready |
| 4D | Local SEO & Google Maps Domination for Clinics | Rank #1 for “near me” searches in your city |
| 4E | Technical SEO Basics — Speed, Mobile, Schema Markup | Fix the backend issues killing your rankings |
| 4F | Link Building for Healthcare — Directories, PR & Partnerships | Build authority without black-hat tactics |
| Hands-On Assignment — Module 4 |
| • Conduct a keyword research audit for your top 10 target patient queries |
| • Optimize 3 pages of your existing website using the on-page SEO checklist |
| • Claim and fully optimize your Google Business Profile with photos, posts, and FAQs |
| • Submit your clinic to top 15 medical directories in India (list provided) |
| MODULE 5 — Google Ads & Search Performance Marketing for Patient Leads |
Duration: Week 5 — 3 Sessions | Format: Live + Campaign Lab | Credits: 16 |
Google Ads is the fastest way to get in front of patients who are actively searching for your services RIGHT NOW. This is the core of performance marketing — you pay only when someone clicks. This module takes you from zero to running live, profitable Google Ad campaigns for your clinic.
Learning Objectives
Topics Covered
| Session | Topic | Key Takeaway |
| 5A | Google Ads Account Structure for Healthcare — Campaigns, Ad Groups, Keywords | Build the right foundation from day one |
| 5B | Medical Keyword Strategy — Match Types, Negative Keywords, Intent Targeting | Target buyers, not browsers |
| 5C | Writing High-Converting Ad Copy for Clinics — Headlines, Descriptions, Extensions | Copy that makes patients click and call |
| 5D | Conversion Tracking Setup — Calls, Form Fills, WhatsApp Clicks | Measure what actually matters: patient enquiries |
| 5E | Bidding Strategies — Manual CPC vs Smart Bidding for Patient Leads | Control your ad spend like a pro |
| 5F | Google Performance Max for Healthcare — All-in-One Campaign Type | Reach patients across Search, Display, YouTube & Maps |
| 5G | Campaign Optimization — Quality Score, CTR, Ad Relevance Improvements | Lower cost, higher results every week |
Google Ads Budget Planning Guide
| Specialty | Recommended Monthly Budget | Expected CPL (Cost Per Lead) | Expected Monthly Leads |
| General Physician / GP | Rs. 15,000 – 25,000 | Rs. 150 – 300 | 60 – 100 leads |
| Dermatologist / Skin Clinic | Rs. 20,000 – 40,000 | Rs. 200 – 400 | 60 – 120 leads |
| Orthopaedic / Bone Specialist | Rs. 25,000 – 50,000 | Rs. 300 – 600 | 50 – 100 leads |
| IVF / Fertility Clinic | Rs. 50,000 – 1,00,000 | Rs. 800 – 1,500 | 40 – 80 leads |
| Cardiologist / Heart Specialist | Rs. 30,000 – 60,000 | Rs. 400 – 800 | 45 – 90 leads |
| Dental Clinic | Rs. 15,000 – 30,000 | Rs. 200 – 400 | 50 – 100 leads |
| Hands-On Assignment — Module 5 |
| • Set up a complete Google Ads account with correct billing and tracking |
| • Build a Search Campaign for your primary specialty with 3 Ad Groups and 15+ keywords |
| • Write 5 ad variations using the RSA (Responsive Search Ad) format |
| • Set up Google Tag Manager and conversion tracking for phone calls and form fills |
| • Run campaign for 5 days with minimum Rs. 500 budget and submit optimization report |
| MODULE 6 — Meta Ads (Facebook & Instagram) for Patient Lead Generation |
Duration: Week 6 — 3 Sessions | Format: Live + Campaign Lab | Credits: 16 |
While Google captures patients who are actively searching, Meta Ads (Facebook + Instagram) allow you to reach patients who do not know they need you yet — and educate them until they become patients. Meta is especially powerful for elective procedures, wellness, dermatology, IVF, and dental treatments.
Learning Objectives
Topics Covered
| Session | Topic | Key Takeaway |
| 6A | Meta Ads Account Setup — Business Manager, Ad Account, Pixel Installation | The right setup saves you from costly errors |
| 6B | Patient Audience Targeting — Demographics, Interests, Behaviours & Custom Audiences | Reach the exact person who needs your services |
| 6C | Lead Generation Ads for Clinics — Instant Forms, WhatsApp Ads, Messenger Campaigns | Collect leads without sending people away from Facebook |
| 6D | Ad Creative Design for Healthcare — Compliant Images, Videos & Carousels | Creatives that stop the scroll and build trust |
| 6E | Facebook Pixel, Custom Conversions & Retargeting Campaigns | Re-engage warm audiences who already showed interest |
| 6F | Meta Ads Budgeting, A/B Testing & Campaign Scaling for Clinics | Scale what works, kill what doesn’t — fast |
| 6G | WhatsApp Business API Integration with Meta Ads | Convert leads into appointments via WhatsApp automation |
Meta vs Google — When to Use What
| Factor | Google Ads | Meta Ads (Facebook/Instagram) |
| Patient Intent | High — actively searching for treatment | Low to Medium — awareness stage |
| Best For | Emergency, specialist queries, local searches | Elective procedures, skin, IVF, dental, wellness |
| Cost | Higher CPC, lower volume | Lower CPL, higher volume |
| Audience Control | Keyword-based | Interest, behavior, demographic-based |
| Creative Needed | Text-focused ad copy | Visual — images, videos, carousels |
| Recommended Budget Start | Rs. 15,000/month | Rs. 10,000/month |
| Hands-On Assignment — Module 6 |
| • Set up Facebook Pixel on your website and verify events are firing correctly |
| • Create a Lead Generation campaign targeting your city + relevant patient interest groups |
| • Design 3 ad creatives using Canva (image ad, carousel, and video thumbnail) |
| • Build a Custom Audience from your existing patient contact list |
| • Run a 5-day A/B test comparing two ad creatives and submit performance analysis |
| MODULE 7 — Reputation Management & Patient Retention Marketing |
Duration: Week 7 — 2 Sessions | Format: Live + Workshop | Credits: 10 |
In healthcare, reputation is everything. A single negative Google review can cost you hundreds of patients. This module teaches you to proactively build a 5-star reputation, manage negative feedback professionally, and create systems that bring existing patients back and generate referrals.
Learning Objectives
Topics Covered
| Session | Topic | Key Takeaway |
| 7A | Online Reputation Fundamentals — Why Reviews Are Your #1 Marketing Asset | One 5-star review = 3 new patients on average |
| 7B | Review Generation System — Ethical Strategies to Get More Google Reviews | Build a system, not a one-time ask |
| 7C | Responding to Reviews — Scripts for Positive, Negative & Neutral Feedback | Turn critics into loyal patients |
| 7D | Practo, JustDial & Healthgrades Optimization for Doctors | Dominate every healthcare listing platform |
| 7E | Patient Retention Campaigns — Follow-Up SMS, WhatsApp & Email Sequences | Bring patients back before they forget you |
| 7F | Patient Referral Programs — Ethical Word-of-Mouth Marketing for Clinics | Your happiest patients are your best marketers |
| Hands-On Assignment — Module 7 |
| • Set up a Google Review request automation using a QR code at your reception |
| • Write professional response templates for 5 types of patient reviews (templates provided) |
| • Audit and optimize your Practo and JustDial profiles completely |
| • Design a 3-step patient follow-up WhatsApp sequence post-consultation |
| MODULE 8 — Analytics, Reporting & Scaling Your Practice Digitally |
Duration: Week 8 — 2 Sessions | Format: Live + Dashboard Lab | Credits: 10 |
Data is the difference between guessing and growing. This module teaches you to read your marketing numbers, build a simple monthly reporting dashboard, and make decisions that continuously lower your cost per patient acquisition and grow your practice systematically.
Learning Objectives
Topics Covered
| Session | Topic | Key Takeaway |
| 8A | Google Analytics 4 Setup & Key Reports for Healthcare Websites | Know where patients are dropping off |
| 8B | Building Your Clinic Marketing Dashboard — Google Looker Studio | One screen to rule all your marketing data |
| 8C | Key Healthcare Marketing Metrics — CPL, CAC, LTV, ROAS Explained | Know your numbers, grow your practice |
| 8D | Attribution Modelling — Which Channel Deserves the Credit? | Understand the full patient acquisition journey |
| 8E | Monthly Reporting Framework for Clinics — What to Track & Present | Professional reports in under 30 minutes |
| 8F | Scaling Strategy — Doubling Leads Without Doubling Budget | Optimize, reinvest, and grow systematically |
Key Metrics Every Doctor Must Track Monthly
| Metric | What It Means | Healthy Benchmark |
| CPL (Cost Per Lead) | Cost to acquire one patient enquiry | Rs. 150 – Rs. 800 depending on specialty |
| CAC (Customer Acquisition Cost) | Total cost to get one paying patient | 3-5x your CPL (accounting for drop-off) |
| ROAS (Return on Ad Spend) | Revenue earned per rupee spent on ads | Minimum 4:1 (Rs. 4 return per Re. 1 spent) |
| Conversion Rate (Lead to Appt) | % of leads that become booked appointments | Target: 25-40% for most specialties |
| Patient LTV (Lifetime Value) | Total revenue a patient generates over time | Use for budgeting max acquisition cost |
| Google Rating | Average star rating on Google Maps | Maintain minimum 4.5 stars consistently |
| Hands-On Assignment — Module 8 |
| • Connect GA4 to your website and set up 5 key conversion events |
| • Build a Looker Studio dashboard combining Google Ads + Meta Ads + SEO data |
| • Calculate your current CPL, CAC, and ROAS for the past 30 days |
| • Present a 10-minute marketing performance review to the class (simulated board meeting) |
| CAPSTONE PROJECT — Live Patient Lead Campaign |
The Capstone is the final proof of your learning. You will plan, launch, and manage a REAL digital marketing campaign for your clinic or a simulated healthcare client — and present the results to an expert panel of digital marketers and healthcare professionals.
Capstone Requirements
Capstone Evaluation Criteria
| Criteria | Weightage | Description |
| Campaign Strategy & Planning | 20% | Quality of funnel design, audience targeting, and budget allocation |
| Ad Creatives & Copywriting | 15% | Visual quality, compliance, and persuasiveness of ads created |
| Live Campaign Results | 25% | Actual leads generated, CPL achieved, and conversion data |
| Analytics & Reporting | 20% | Depth of data analysis, dashboard quality, and insights presented |
| 6-Month Growth Plan | 20% | Feasibility, creativity, and ROI projections of the scaling strategy |
| Top Performers will receive: Featured Case Study Publication + Industry Mentor Introduction + Rs. 10,000 Ad Credit Voucher |
| TOOLS & PLATFORMS COVERED IN THIS COURSE |
| Category | Tools Covered |
| Advertising Platforms | Google Ads, Meta Ads Manager, Google Performance Max |
| Analytics & Tracking | Google Analytics 4, Google Tag Manager, Meta Pixel, Looker Studio |
| SEO Tools | Google Search Console, Ubersuggest, SEMrush (basics), Ahrefs (basics) |
| Content Creation | Canva, CapCut, ChatGPT, Adobe Express, InShot |
| CRM & Automation | WhatsApp Business API, Mailchimp, ManyChat, Zoho CRM (basics) |
| Social Media Management | Meta Business Suite, Buffer, Hootsuite |
| Reputation Management | Google Business Profile, Practo Pro, JustDial Business, BirdEye |
| Landing Pages | Google Sites, Carrd, Unbounce (basics), WordPress (basics) |
| COURSE INVESTMENT & ENROLLMENT |
What Rs. 87,000 Includes
| Inclusion | Details |
| 8 Weeks of Live Instruction | 16 live sessions with industry expert faculty (recorded for replay) |
| 6 Real Campaign Projects | Hands-on assignments using real ad accounts and budgets |
| Capstone Campaign | Live patient lead generation campaign with real ad spend guidance |
| Tools & Templates Pack | 50+ templates: content calendars, ad copy, landing pages, reports |
| 1-on-1 Campaign Review | Personal feedback session on your live campaigns from faculty |
| Lifetime Community Access | Private WhatsApp group with doctors, marketers, and faculty |
| Pro Certification | MedMarketing Pro Certificate — verifiable digital credential |
| 6-Month Post-Course Support | Ask questions and get campaign help for 6 months after graduation |