Everything you need to go from beginner to professional — step by step.
🔴 Reddit Ads — Complete Course Syllabus
📦 Module 1: Introduction to Reddit & Reddit Ads
Reddit kya hai — platform overview
Reddit ki audience kaisi hoti hai:
Highly educated users
Tech savvy
Age 18-34 majority
Niche interest groups
Reddit vs Facebook vs Google Ads — fark
Reddit par advertising kyun karein
India mein Reddit ka scope
Kaun kaun Reddit Ads use kar sakta hai:
💻 SaaS & Tech companies
🎮 Gaming brands
📚 Online courses
🛍️ E-commerce
🎬 Entertainment
Is course mein kya seekhenge
📦 Module 2: Reddit Platform Samjho
Reddit ka structure:
Subreddits kya hote hain
Posts & Comments
Upvotes & Downvotes
Karma system
Awards
Popular Subreddits samjho:
r/technology
r/entrepreneur
r/india
r/digitalmarketing
r/learnprogramming
Reddit community rules samjho
Reddit users ko kya pasand hai — kya nahi
Organic Reddit marketing basics
📦 Module 3: Reddit Ads Account Setup
ads.reddit.com par jaao
Reddit account banana — business ke liye
Ad Account Setup:
Business name daalo
Country — India / US
Currency set karo — USD (Reddit Ads USD mein hote hain)
Time zone set karo
Billing setup:
Credit card / Debit card
Minimum budget — $5/day
Dashboard ka overview:
Campaigns
Ad Groups
Ads
Reporting
📦 Module 4: Campaign Objectives Samjho
Brand Awareness & Reach:
Zyada logo tak pahunchna
CPM bidding
Traffic:
Website par visitors lana
CPC bidding
Video Views:
Video content promote karna
Conversions:
Purchase, signup, lead generate karna
App Installs:
Mobile app downloads
Catalog Sales:
E-commerce product ads
Har objective ke liye best use case
📦 Module 5: Reddit Ads Targeting — Deep Dive
Interest Targeting:
Technology
Gaming
Finance
Fashion
Food & Drink
Sports
Education
Community (Subreddit) Targeting:
Specific subreddits target karna
r/india, r/IndianStockMarket, r/bollywood
Custom subreddit list banana
Keyword Targeting:
Reddit posts mein keywords dhundhna
Trending topics target karna
Location Targeting:
Country, State, City
Device Targeting:
Mobile vs Desktop
Demographic Targeting:
Age & Gender
Custom Audiences:
Website visitors
Email list upload
Lookalike audiences
📦 Module 6: Reddit Ad Formats
Promoted Posts (Feed Ads):
Text Ad — sirf text
Image Ad — single image
Video Ad — video content
Carousel Ad — multiple images
Gallery Ad
Display Ads:
Free Form Ads — creative HTML ads
Takeover Ads — premium placement
Conversation Ads:
Comments mein engage karna
Reddit AMA (Ask Me Anything):
Brand ke saath live Q&A
Har format ki specifications:
Image size
Video length
Character limits
📦 Module 7: Ad Creative Banana
Reddit users ke liye ad kaise banayein
Reddit Ad Best Practices:
Native feel — ad jaisi nahi lagni chahiye
Honest & transparent copy
Community se relate karna
Clickbait avoid karna — Reddit users hate karte hain
Headline likhna:
300 characters limit
Question format — engagement badhata hai
Value proposition clear honi chahiye
Ad Copy likhna:
Conversational tone
No corporate language
Relatable content
CTA (Call to Action):
Learn More
Shop Now
Sign Up
Download
Canva se Reddit ads banana
A/B testing creatives
📦 Module 8: Budget & Bidding Strategy
Minimum Budget:
Campaign: $5/day
Ad Group: $5/day
Bidding Types:
Automatic Bidding — Reddit optimize kare
Manual CPC — aap control karein
Target CPM
Target CPA
Budget kaise divide karein
Daily vs Lifetime budget
Bid adjustment strategy
Budget scaling — results aane ke baad
📦 Module 9: Reddit Pixel Setup
Reddit Pixel kya hai
Pixel Install karna:
Website par directly
Google Tag Manager se
Shopify integration
WooCommerce integration
Conversion Events set karna:
Page View
View Content
Add to Cart
Purchase
Lead
Sign Up
Pixel verify karna — Reddit Pixel Helper
Conversion tracking test karna
Retargeting audiences banana pixel se
📦 Module 10: Campaign Launch & Monitoring
Campaign review process — Reddit approval
Ad live hone ke baad kya check karein
Key Metrics samjho:
Impressions — kitne logo ne dekha
CPM — cost per 1000 impressions
Clicks — kitne logo ne click kiya
CTR — click through rate
CPC — cost per click
Conversions — kitne actions liye
CPA — cost per acquisition
ROAS — return on ad spend
Reporting dashboard use karna
Data export karna
📦 Module 11: Optimization & Scaling
Low performing ads pause karna
A/B Testing:
Different headlines test karo
Different images test karo
Different audiences test karo
Different subreddits test karo
Winning ads scale karna
Audience expand karna
Retargeting campaigns banana
Lookalike audiences use karna
Frequency cap set karna
Ad fatigue se bachna
📦 Module 12: Reddit Organic + Paid Combo
Organic Reddit presence banana
Karma build karna:
Valuable comments karna
Helpful posts share karna
Community member banna — phir promote karna
AMA (Ask Me Anything) organize karna
Reddit awards use karna
Organic + Paid synergy strategy
Brand ambassador subreddit mein banana
📦 Module 13: Real World Campaign Projects
💻 Project 1 — SaaS Product Launch
Tech subreddits target karna
r/entrepreneur, r/startups mein ads
Free trial signup campaign
🎓 Project 2 — Online Course Promotion
r/learnprogramming, r/digitalmarketing
DigiWebEngineers course promote karna
Lead generation campaign
🛍️ Project 3 — E-commerce Campaign
Product specific subreddits target karna
Carousel ads use karna
Purchase conversion campaign
🎮 Project 4 — Gaming Brand Campaign
r/gaming, r/pcgaming target karna
Video ad format use karna
App install campaign
📦 Bonus Module: Advanced & Freelancing
Reddit Ads vs Other Platforms — kab use karein
International audience target karna — US, UK, Canada
Reddit Ads + Google Ads combo strategy
Reddit Ads + Facebook Ads full funnel
Freelancing:
Clients ke liye Reddit Ads run karna
Pricing:
Setup: ₹10,000 – ₹20,000
Monthly management: ₹15,000 – ₹40,000/month
Proposal kaise likhein
Reddit Ads specialist — niche skill hai
📊 Course Structure Summary
Module
Topic
Duration
1
Introduction
2 Days
2
Reddit Platform
2 Days
3
Account Setup
1 Day
4
Campaign Objectives
2 Days
5
Targeting
3 Days
6
Ad Formats
2 Days
7
Ad Creative
3 Days
8
Budget & Bidding
2 Days
9
Reddit Pixel
2 Days
10
Launch & Monitoring
2 Days
11
Optimization
3 Days
12
Organic + Paid
2 Days
13
Real Projects
5 Days
Bonus
Advanced & Freelancing
2 Days
Total
~5 Weeks
🛠️ Tools Jo Is Course Mein Use Honge
Tool
Kaam
Reddit Ads Manager
Campaign management
Reddit Pixel Helper
Pixel verify karna
Google Tag Manager
Pixel install karna
Canva
Ad creatives banana
Google Analytics 4
Traffic track karna
Google Sheets
Reporting
Shopify / WooCommerce
E-commerce integration
💰 Course Outcome — Students Ko Kya Milega
✅ Reddit Ads professionally run kar sakte hain ✅ Subreddit targeting master kar sakte hain ✅ Tech & SaaS brands ke liye campaigns manage kar sakte hain ✅ International clients ke liye Reddit Ads run kar sakte hain ✅ Organic + Paid Reddit strategy implement kar sakte hain ✅ Freelancing mein ₹25,000 – ₹60,000/month kama sakte hain ✅ Certificate milega DigiWebEngineers ka
