Create & Setup Google Merchant Center
Created by Digiwebengineers
Everything you need to go from beginner to professional — step by step.
Google Merchant Centre
Setup — Complete Course Syllabus
From Account Creation to Google Shopping Ads — Zero to Expert
By Rahul Sikarwar — Google Certified | 15+ Yrs | ₹100Cr+ Ad Spend | DigiWebEngineers.org
| 💰 ₹3,999
Course Price |
⏱ 20 Hours
Live Sessions |
📦 7 Modules
Structured Modules |
🎓 Certificate
On Completion |
Course Overview
This is a complete, hands-on live course on setting up and mastering Google Merchant Centre (GMC) — the backbone of every Google Shopping campaign. Whether you sell on Shopify, WooCommerce, or any eCommerce platform, this course teaches you to get your products live on Google, fix feed errors, run Shopping ads, and generate real sales.
| ✅ Who This Course Is For
✔ eCommerce store owners (Shopify, WooCommerce) ✔ Amazon / Flipkart / Meesho sellers ✔ Digital marketers managing Shopping ads ✔ Freelancers handling eCommerce ad accounts ✔ Google Ads professionals expanding skills ✔ Business owners wanting free product listings ✔ Students building career in eCommerce marketing |
🎯 What You Will Achieve
✔ Set up GMC account from scratch correctly ✔ Verify & claim your website domain ✔ Create & upload product feeds (XML, CSV, Sheets) ✔ Fix product disapprovals & feed errors ✔ Run free Google Shopping listings ✔ Launch profitable Google Shopping ad campaigns ✔ Connect GMC to Google Ads & Analytics 4 ✔ Use Performance Max campaigns for eCommerce |
Course Details
| Course Title | Google Merchant Centre Setup — Complete Course Syllabus |
| Instructor | Rahul Sikarwar — Google Certified | 15+ Years | ₹100Cr+ Ad Spend |
| Course Price | ₹3,999 (One-Time Payment — Lifetime Access) |
| Total Duration | 20 Hours — Live Google Meet Sessions |
| Format | Live Classes + Recorded Backup + Hands-on Assignments |
| Level | Beginner to Advanced — No Prior Experience Required |
| Language | English (Hindi explanation where needed) |
| Platforms Covered | Shopify, WooCommerce, Wix, Custom Websites |
| Certificate | DigiWebEngineers Certificate of Completion |
| Support | WhatsApp Group + Email Support for 6 Months |
| Schedule | Mon–Sat Live Sessions | 9AM–7PM IST | Cohort Starts: 22nd March |
Complete Course Modules — 7 Modules | 20 Hours | 56 Topics
| Module 1: Introduction to Google Merchant Centre ⏱ 2 Hours | |||
| # | Topic | Format | Duration |
| 1.1 | What is Google Merchant Centre — Overview & Importance for eCommerce | Lecture | 20 min |
| 1.2 | Difference Between GMC Free Listings vs Google Shopping Ads | Lecture | 15 min |
| 1.3 | GMC Account Types — Standard vs Advanced (Multi-Client) | Lecture | 15 min |
| 1.4 | Creating Your Google Merchant Centre Account — Step by Step | Hands-on | 30 min |
| 1.5 | GMC Dashboard Walkthrough — Every Menu & Setting Explained | Live Demo | 20 min |
| 1.6 | Business Information Setup — Name, Address, Phone, Time Zone | Hands-on | 20 min |
| Module 2: Website Verification & Domain Claim ⏱ 2 Hours | |||
| # | Topic | Format | Duration |
| 2.1 | Why Website Verification is Mandatory — Common Mistakes that Fail It | Lecture | 15 min |
| 2.2 | Method 1: HTML Meta Tag Verification — Step by Step | Hands-on | 20 min |
| 2.3 | Method 2: Google Analytics (GA4) Tag Verification | Hands-on | 20 min |
| 2.4 | Method 3: Google Tag Manager (GTM) Container Verification | Hands-on | 20 min |
| 2.5 | Claiming Your Domain — Verification vs Claim — Key Difference | Lecture | 15 min |
| 2.6 | Troubleshooting Claim Conflicts & Verification Failures | Live Demo | 30 min |
| Module 3: Product Feed Creation & Upload ⏱ 5 Hours | |||
| # | Topic | Format | Duration |
| 3.1 | What is a Product Feed — Attributes, Format & Importance | Lecture | 20 min |
| 3.2 | Required Product Attributes — id, title, description, price, link, image_link | Lecture | 30 min |
| 3.3 | Optional but Powerful Attributes — brand, gtin, mpn, condition, availability | Lecture | 20 min |
| 3.4 | Method 1: Google Sheets Feed — Creating & Formatting Manually | Hands-on | 30 min |
| 3.5 | Method 2: XML Feed — Structure, Syntax & Upload Process | Hands-on | 30 min |
| 3.6 | Method 3: CSV Feed — Building from WooCommerce / Shopify Export | Hands-on | 30 min |
| 3.7 | Method 4: Website Crawl Feed — Auto-fetch from Your Store | Live Demo | 20 min |
| 3.8 | Shopify Plugin Feed Setup — Google & YouTube App Configuration | Hands-on | 30 min |
| 3.9 | WooCommerce Feed Setup — Using Product Feed Pro / WooFeed | Hands-on | 30 min |
| 3.10 | Setting Feed Fetch Schedule — Daily Auto-Refresh for Price & Stock Sync | Hands-on | 20 min |
| Module 4: Product Approval, Disapprovals & Feed Diagnostics ⏱ 4 Hours | |||
| # | Topic | Format | Duration |
| 4.1 | Understanding GMC Diagnostics Dashboard — Errors, Warnings & Notices | Live Demo | 20 min |
| 4.2 | Top 10 Most Common Product Disapproval Reasons & How to Fix Each | Live Demo | 40 min |
| 4.3 | Policy Violations — Prohibited Products, Restricted Categories, Misrepresentation | Lecture | 20 min |
| 4.4 | Fixing Image Issues — Size, Format, Overlay Text, Watermarks | Hands-on | 25 min |
| 4.5 | Fixing Price Mismatch Errors — Landing Page vs Feed Price | Hands-on | 20 min |
| 4.6 | Fixing Availability Errors — In Stock / Out of Stock Sync Issues | Hands-on | 20 min |
| 4.7 | Using Feed Rules to Fix Data Issues Without Editing the Feed | Live Demo | 30 min |
| 4.8 | Supplemental Feeds — Patching Primary Feed Data | Hands-on | 25 min |
| 4.9 | Account-Level Suspensions — Causes, Prevention & Appeal Process | Lecture | 20 min |
| Module 5: Free Listings & Google Shopping Surfaces ⏱ 2 Hours | |||
| # | Topic | Format | Duration |
| 5.1 | What are Free Product Listings — How to Qualify & Get Approved | Lecture | 20 min |
| 5.2 | Enabling Free Listings on Google Search, Shopping Tab & Images | Hands-on | 20 min |
| 5.3 | Free Local Listings — Google Business Profile Integration | Hands-on | 20 min |
| 5.4 | Optimising Product Titles & Descriptions for Free Listing Visibility | Hands-on | 30 min |
| 5.5 | Tracking Free Listing Performance in GMC Reports | Live Demo | 30 min |
| Module 6: Linking GMC to Google Ads & Running Shopping Campaigns ⏱ 4 Hours | |||
| # | Topic | Format | Duration |
| 6.1 | Linking Google Merchant Centre to Google Ads Account — Step by Step | Hands-on | 20 min |
| 6.2 | Standard Shopping Campaign Setup — Bidding, Budget, Targeting | Hands-on | 30 min |
| 6.3 | Performance Max (PMax) Campaign for Shopping — Complete Setup | Hands-on | 40 min |
| 6.4 | Product Groups — Segmenting Products by Category, Brand, Custom Labels | Hands-on | 30 min |
| 6.5 | Custom Labels — Tagging Best Sellers, High-Margin, Seasonal Products | Hands-on | 25 min |
| 6.6 | Shopping Campaign Bidding Strategies — Target ROAS, Max Clicks, Manual CPC | Lecture | 20 min |
| 6.7 | Negative Keywords in Shopping Campaigns — How to Add & When | Hands-on | 20 min |
| 6.8 | Linking GMC to Google Analytics 4 — Conversion Tracking Setup | Hands-on | 25 min |
| 6.9 | Merchant Centre + GA4 Reports — Product Performance Analysis | Live Demo | 30 min |
| Module 7: Advanced GMC Strategies, Optimisation & Reporting ⏱ 1 Hour | |||
| # | Topic | Format | Duration |
| 7.1 | Product Feed Optimisation for Better CTR & Lower CPC | Hands-on | 20 min |
| 7.2 | Competitive Price Benchmarking in GMC — Seeing Competitor Prices | Live Demo | 15 min |
| 7.3 | Best Seller Reports — Identifying Your Top Products from GMC Data | Live Demo | 15 min |
| 7.4 | Setting Up Return Policies & Shipping in GMC for Better Conversions | Hands-on | 10 min |
Module Schedule & Hours Breakdown
| # | Module | Topics | Hours | Week |
| 1 | Introduction to Google Merchant Centre | 6 Topics | 2 Hours | Week 1 |
| 2 | Website Verification & Domain Claim | 6 Topics | 2 Hours | Week 1 |
| 3 | Product Feed Creation & Upload | 10 Topics | 5 Hours | Week 2 |
| 4 | Product Approvals, Disapprovals & Diagnostics | 9 Topics | 4 Hours | Week 2-3 |
| 5 | Free Listings & Shopping Surfaces | 5 Topics | 2 Hours | Week 3 |
| 6 | Linking GMC to Google Ads & Shopping Campaigns | 9 Topics | 4 Hours | Week 3-4 |
| 7 | Advanced Strategies, Optimisation & Reporting | 4 Topics | 1 Hour | Week 4 |
| TOTAL | 49 Topics | 20 Hours | 4 Weeks | |
Pricing & What’s Included
| ₹3,999 — One-Time Payment | Lifetime Access
No Hidden Charges. No Subscription. Pay Once, Learn Forever. |
| ✅ Everything Included
✔ 20 Hours Live Google Meet Sessions ✔ 7 Modules — 49 Hands-on Topics ✔ Recorded Backup of All Classes ✔ Practical Assignments After Every Module ✔ Real Feed Templates (Sheets & XML) ✔ WhatsApp Support Group (6 Months) ✔ Email Support from Instructor ✔ DigiWebEngineers Completion Certificate ✔ Free Course Updates for 1 Year ✔ Shopping Campaign Setup Walkthrough |
🎁 Free Bonus Resources
✔ Google Sheets Product Feed Template (Ready to Use) ✔ XML Feed Template for Custom Websites ✔ Product Title Optimisation Cheatsheet ✔ Top 20 Feed Error Fixes — Quick Reference PDF ✔ GMC Account Setup Checklist ✔ Shopify x GMC Integration Guide ✔ WooCommerce x GMC Integration Guide ✔ Google Shopping Campaign Launch Checklist ✔ Custom Labels Strategy Template ✔ Performance Max Campaign Setup Guide |
SEO Metadata for This Course Page
| SEO Title | Google Merchant Centre Setup Course | Live Training by Rahul Sikarwar — DigiWebEngineers |
| Meta Description | Learn Google Merchant Centre setup from scratch — live course by Rahul Sikarwar. Product feeds, Shopping ads, GMC errors, Shopify & WooCommerce integration. Enroll at ₹3,999. |
| Focus Keyword | Google Merchant Centre setup course India |
| Secondary Keywords | GMC setup training | Google Shopping ads course | product feed tutorial | eCommerce ads India |
How to Enroll
Step 1: Visit digiwebengineers.org and find this course under Courses
Step 2: Click ‘Book Now’ and pay ₹3,999 via UPI / Razorpay / PayPal
Step 3: WhatsApp payment screenshot to +91 85350 23019
Step 4: Receive Google Meet invite within 24 hours
Step 5: Join live session and start building your GMC account!
| 📞 Call / WhatsApp
+91 85350 23019 |
📧 Email
rahul@digiwebengineers.org |
🌐 Website
digiwebengineers.org |