📲 Push Ads — Complete Course Syllabus

📦 Module 1: Introduction to Push Ads

• What are Push Ads?
• Push notification vs. Push Ad — the difference
• How Push Ads work:
  • The user subscribes
  • The ad network sends a notification
  • The user clicks
  • They arrive at the landing page
• Benefits of push ads:
  • High CTR — 2-10%
  • They bypass ad blockers.
  • Direct users have not reached
  • Low cost — cheap traffic
  • No algorithm dependency
• Push Ads vs Facebook Ads vs Google Ads
• Scope of Push Ads in India
• Who can do it:
  • 🛍️ E-commerce
  • 🎓 Online courses
  • 💰 Finance & Loans
  • 🎮 Gaming
  • 📱 App installs
  • 💊 Health & Wellness

📦 Module 2: Understand the types of push ads.

• Classic Push Ads:
  • Desktop & Mobile notifications
  • Subscribing users get
  • Icon + Title + Description format
• In-Page Push Ads:
  • Website par popup style
  • No need to subscribe.
  • Users can also view this.
• Calendar Push Ads:
  • iPhone calendar notifications
• Web Push Notifications:
  • Directly from the browser
  • Chrome, Firefox, Safari
• Mobile Push:
  • App ke through notifications
• Best use case for each type

📦 Module 3: Push Ad Networks — Top Platforms

• Tier 1 Networks:
  • PropellerAds — Most popular
  • RichPush
  • Adsterra
  • MGID
  • Evadav
• Other Popular Networks:
  • Pushground
  • Adcash
  • TrafficStars
  • Datspush
• Criteria for selecting a network:
  • Traffic volume
  • GEO coverage
  • Minimum deposit
  • Payment methods
  • Targeting options
• Best network for traffic in India

📦 Module 4: PropellerAds Account Setup

• PropellerAds — Most popular push network
• create account on propellerrads.com
• Advertiser account setup:
  • Fill in business details
  • Verifying email
  • Completing the profile
• Billing Setup:
  • Minimum deposit — $100
  • Payment methods:
    • Credit/Debit card
    • PayPal
    • Capitalist
    • Wire transfer
• Dashboard overview:
  • Campaigns
  • Statistics
  • Audience
  • Finance
• Understand the anti-fraud system.

📦 Module 5: Campaign Setup — Step by Step

• Creating a new campaign
• Campaign Settings:
  • Creating a new campaigno — Push / In-Page Push
  • Campaign objective:
    • Traffic
    • Conversions
    • App installs
  • Set a goal. — CPA Target
• GEO Targeting:
  • Select a country.— India, US, UK
  • Multiple countries simultaneously
• Device Targeting:
  • Mobile only
  • Desktop only
  • Both
• OS Targeting:
  • Android
  • iOS
  • Windows
  • MacOS
• Browser Targeting:
  • Chrome, Firefox, Safari
• Activity Targeting:
  • High activity users — recently subscribed
  • Medium activity
  • Low activity
• Schedule set karna — time & days
• Frequency Cap — How many times to show to a user

📦 Module 6: Creating Push Ad Creatives

• Push Ad Components:
  • Icon image — 192x192px
  • Main image — 360x240px (optional)
  • Title — 30 characters
  • Description — 45 characters
  • CTA button
• High CTR Ad Copy Tips:
  • Create curiosity
  • Add urgency — “Today only”
  • Use numbers — “Earn ₹5,000 daily”
  • Use emojis — they grab attention
  • Add a personal touch — “For you”
• Icon Image Tips:
  • Bright colors
  • Simple design
  • Brand logo to product image
• Main Image Tips:
  • Eye catching
  • Relevant to offer
  • No text heavy images
• Push ad images from Canva
• A/B testing multiple creatives
• Winning ad identify

📦 Module 7: Landing Page — High Converting

• Landing page kya hota hai Push Ads ke liye
• Landing Page Types:
  • Pre-lander — warm up page
  • Direct offer page
  • Quiz landing page
  • Video landing page
• Why is the Pre-Lander necessary?
• High Converting Landing Page Elements:
  • Strong headline
  • Clear value proposition
  • Social proof — testimonials
  • Urgency — countdown timer
  • Single CTA button
  • Mobile optimized
• Landing page tools:
  • WordPress + Elementor
  • Carrd.co — free
  • Unbounce
  • Leadpages
• Page speed — 3 second rule
• Mobile first design

📦 Module 8: Budget & Bidding

• Bidding Models:
  • CPC — Cost Per Click
  • CPM — Cost Per 1000 Impressions
  • CPA Goal — automatic optimization
  • SmartCPM — PropellerAds feature
• What is the minimum bid?
• Average CPC for India traffic — $0.001 – $0.01
• Average CPC for that traffic — $0.05 – $0.20
• Budget Strategy:
  • Testing budget — $20-$50
  • Scaling budget — on the winning campaign
  • Setting a daily cap
• Adjusting bids — based on performance
• When will ROI be positive — calculating it

📦 Module 9: Tracking & Analytics Setup

• Why tracking is essential in push ads
• Tracking Tools:
  • Voluum — premium tracker
  • BeMob — free tracker
  • RedTrack
  • Google Analytics 4
• What is a postback URL?
• setup conversion tracking
• Track key metrics:
  • Impressions
  • Clicks
  • CTR
  • Conversions
  • CPA — Cost per acquisition
  • ROI — Return on investment
  • EPC — Earnings per click
• SubID tracking —Identifying the traffic source
• Filtering bot traffic

📦 Module 10: Optimization —Make the campaign profitable.

• Collecting data — don’t optimize first.
• Optimization Checklist:
  • Low CTR ad — Make a creative change.
  • High CTR but no conversion — Fix the landing page.
  • High CPA — Place a bid.
  • Good ROI — Increase the budget.
• Blacklist & Whitelist:
  • Blacklisting zones
  • Whitelisting good zones
  • What is a Zone ID?
• A/B testing — creatives, landing pages
• Testing audience segments:
  • High activity vs Low activity
  • Mobile vs Desktop
  • Android vs iOS
• Winning combination scale

📦 Module 11: Affiliate Marketing + Push Ads

• What is affiliate marketing?
• Why is the push ads + affiliate combo powerful?
• Best Affiliate Networks for Push Ads:
  • Admitad
  • CPAgetti
  • Golden Goose
  • Leadbit
  • Dr.Cash
• Best Niches for Push + Affiliate:
  • 💊 Nutra (health products)
  • 💰 Finance (loans, credit cards)
  • 🎮 Gaming (app installs)
  • 📱 Sweepstakes
  • 🛒 E-commerce offers
• Offer selection karna — payout vs conversion rate
• Using spy tools — viewing competitor ads

📦 Module 12: Spy Tools — Competitor Research

• Why are spy tools important?
• Popular Push Ad Spy Tools:
  • AdPlexity Push
  • SpyPush
  • Anstrex
  • MegaSpy
• Check out competitor ads:
  • Copy the winning creatives.
  • Analyze the landing pages.
  • Identify the offers.
  • Check out the networks.
• Free spy methods:
  • PropellerAds’ free spy tool
  • Manual research
• Drawing inspiration from winning ads — not copying them.

📦 Module 13: Real World Campaign Projects

🛍️ Project 1 — E-commerce Campaign

• Indian e-commerce offer
• The target India is aiming for…
• Use in-page push for that.
• Promote DigiWebEngineers course

💰 Project 2 — Finance Offer

• Loan / Credit card offer
• Tier 1 GEO — US, UK
• Use the Classic Push.
• Creating a pre-lander

🎮 Project 3 — Gaming App Install

• Mobile gaming app
• Targeting Android users
• Use CPA goal bidding for it.

💊 Project 4 — Nutra Campaign

• Promoting health products
• Testing multiple jobs
• Creating a quiz landing page

📦 Module 14: Scaling & Automation

• Making a profitable campaign scale
• Horizontal Scaling:
  • Adding new ad sets
  • Testing new networks
  • Creating new creatives
• Vertical Scaling:
  • Increasing the budget
  • Increasing the bid
• Setting up auto-rules — automatic optimization
• Multiple campaigns parallel challan
• Day parting — best time to ads
• ₹1 Lakh/month Push Ads income plan

📦 Bonus Module: Freelancing & Agency

• Running push ads for clients
• Offering push ad services
• Pricing:
  • Campaign Setup: ₹8,000 – ₹15,000
  • Monthly Management: ₹15,000 – ₹35,000/month
• Writing Proposals
• Creating client reports
• Push notification service — Website
  • Setting up OneSignal
  • Growing subscribers
  • Generating revenue

📊 Course Structure Summary

🛠️ Generating revenue

💰 Course Outcome — What will the students get?

✅ Run Push Ads professionally ✅ Combine with affiliate marketing ✅ Use multiple ad networks ✅ Monetize international traffic ✅ Manage Push Ads campaigns for clients ✅ Earn ₹30,000 – ₹1,00,000/month ✅ Receive a certificate from DigiWebEngineers