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AI + Marketing

Google Display Ads MASTERY COURSE

Build real-world skills with hands-on projects.

Bestseller

Created by Digiwebengineers

Last updated 1/2026 English Beginner to Advanced 18 Hours
Starting from
₹498 onwards
Google Display Ads MASTERY COURSE
Course Overview
Course Content

About This Course

Everything you need to go from beginner to professional — step by step.

Master Google Display Advertising with Practical Projects, Audience Targeting & Remarketing

Learn how to create high-performing Google Display Ads campaigns that reach millions of potential customers across websites, mobile apps, Gmail, and YouTube. This comprehensive course covers


Course Overview

FeatureDetails
Course LevelBeginner to Advanced (A–Z)
Duration18+ Hours
Modules8 Comprehensive Modules
Lessons50+ Step-by-Step Video Lessons
LanguageHindi + English (Hinglish)
Learning ModeOnline HD Videos + PDF Notes
Practical TrainingLive Campaign Projects
SupportWhatsApp Community + Doubt Sessions
CertificateDigiWebEngineers Course Completion Certificate
AccessLifetime Access with Free Future Updates

Who Should Enroll?

This course is designed for anyone who wants to master Google Display Advertising.

Business Owners

Promote your brand across millions of websites using professional display advertising strategies.

E-commerce Sellers

Recover abandoned visitors and increase conversions through advanced remarketing campaigns.

Freelancers

Learn how to manage Google Display campaigns and deliver results for clients.

Digital Marketing Professionals

Upgrade your PPC skills with advanced Display Network strategies and campaign optimization.

Bloggers & Content Creators

Promote websites, blogs, YouTube channels, and digital products using Google’s Display Network.


What You’ll Learn

By the end of this course, you will be able to:

  • Launch professional Google Display campaigns
  • Create Responsive Display Ads using AI-powered assets
  • Design high-converting banner advertisements
  • Build effective audience targeting strategies
  • Implement Google Remarketing campaigns
  • Optimize bids and campaign budgets
  • Analyze campaign performance using reports and metrics
  • Improve ROI through continuous optimization
  • Prepare for the Google Display Ads Certification
  • Build a successful career as a Google Ads Specialist or Freelancer

Course Curriculum

Module 1 — Google Display Network Fundamentals

Duration: 2 Hours

Build a strong foundation by understanding the Google Display Network and setting up your first Display campaign.

Lessons

  • Introduction to Google Display Network (GDN)
  • Google Ads Account Setup
  • Search Ads vs Display Ads
  • Display Ad Formats
  • Google Ad Manager Overview
  • Creating Your First Live Display Campaign

Learning Outcome

Understand how the Google Display Network works and confidently launch your first campaign.


Module 2 — Responsive Display Ads

Duration: 2.5 Hours

Learn how Google’s AI automatically creates high-performing display advertisements.

Lessons

  • Introduction to Responsive Display Ads
  • Creating High-Quality Ad Assets
  • Banner Design & Image Specifications
  • Improving Ad Strength
  • Responsive Ads vs Standard Image Ads
  • Dynamic Display Advertising

Learning Outcome

Create responsive display ads that automatically optimize for maximum performance.


Module 3 — Audience Targeting Mastery

Duration: 3 Hours

Reach the right audience with Google’s advanced targeting options.

Lessons

  • Audience Types Overview
  • In-Market Audiences
  • Affinity Audiences
  • Custom Audiences
  • Demographic Targeting
  • Contextual & Placement Targeting
  • Combined Audience Strategies

Learning Outcome

Build highly targeted campaigns that reach users most likely to convert.


Module 4 — Remarketing Campaigns

Duration: 2.5 Hours

Reconnect with previous visitors and increase conversions using remarketing.

Lessons

  • Introduction to Remarketing
  • Google Tag Setup
  • Audience List Creation
  • Remarketing Lists for Search Ads (RLSA)
  • Dynamic Remarketing
  • Remarketing Campaign Optimization

Learning Outcome

Convert previous visitors into customers using professional remarketing strategies.


Module 5 — Placement & Contextual Advertising

Duration: 2 Hours

Control exactly where your advertisements appear.

Lessons

  • Managed Placements
  • Topic Targeting
  • Placement Exclusions
  • Gmail Sponsored Promotions
  • Display Planner

Learning Outcome

Maximize campaign quality by targeting premium placements while eliminating wasted spend.


Module 6 — Bidding, Budgeting & Optimization

Duration: 2 Hours

Learn how to manage budgets efficiently and improve campaign profitability.

Lessons

  • Display Bidding Strategies
  • Smart Bidding
  • Frequency Capping
  • Budget Optimization
  • Real Campaign Case Study

Learning Outcome

Optimize bidding strategies and maximize campaign performance while controlling advertising costs.


Module 7 — Analytics & Performance Reporting

Duration: 2 Hours

Understand campaign data and make smarter optimization decisions.

Lessons

  • Campaign Performance Reports
  • View-Through Conversions
  • Placement Reports
  • Creative A/B Testing
  • Professional Client Reporting

Learning Outcome

Measure campaign success and improve results using data-driven decision making.


Module 8 — Certification & Career Development

Duration: 1.5 Hours

Prepare for certification while building a successful freelance or professional career.

Lessons

  • Google Display Ads Certification Guide
  • Practice Questions
  • Common Exam Mistakes
  • Freelancing Blueprint
  • Career Roadmap

Learning Outcome

Become confident in passing the certification exam and launching your career in Google Ads.


Course Features

  • 50+ High-Quality Video Lessons
  • Live Campaign Demonstrations
  • Downloadable PDF Notes
  • Practical Assignments
  • Real-World Case Studies
  • Certification Preparation
  • Lifetime Access
  • Free Course Updates
  • WhatsApp Learning Community
  • Expert Instructor Support

Certificate of Completion

Upon successfully completing the course, you will receive the DigiWebEngineers Course Completion Certificate, recognizing your knowledge and practical skills in Google Display Advertising.


Career Opportunities

This course prepares you for roles such as:

  • Google Ads Specialist
  • PPC Executive
  • Performance Marketing Executive
  • Digital Marketing Specialist
  • Paid Media Consultant
  • Freelance Google Ads Expert
  • E-commerce Marketing Specialist

Why Learn with DigiWebEngineers?

  • Industry-focused curriculum
  • Step-by-step practical training
  • Live campaign demonstrations
  • Beginner-friendly explanations
  • Real business case studies
  • Continuous course updates
  • Dedicated learner support
  • Career-focused learning approach

Start Your Learning Journey

Take your digital advertising skills to the next level with a comprehensive, practical, and industry-focused Google Display Ads training program.

Enroll today and start mastering Google Display Advertising with DigiWebEngineers.

Choose Your Plan

Course Plans

3 Stages 15 Lessons
Basic
₹498
1 modules · 3 lessons
Get Basic
Intermediate
₹848
1 modules · 4 lessons
Includes all lower stages
Get Intermediate
Advance
₹1,576
1 modules · 8 lessons
Includes all lower stages
Get Advance
What You Will Learn

Course Curriculum