Course Overview
🎯 This complete Google Display Ads course is for those who want to showcase their business across hundreds of thousands of websites—using banners, remarketing, and audience targeting.
Course Level Beginner → Advanced (A-Z) Total Duration 18+ Hours Total Modules 8 Modules Total Lessons 50+ Lessons Language Hindi + English (Hinglish) Platform Online Videos + PDF Notes Support WhatsApp Group + Doubt Sessions Certificate DigiWebEngineers Certificate Access Lifetime Access + Free Updates
👥 Yeh Course Kis Ke Liye?
▶ Business Owners —Those who want to promote their brand via banner ads on target websites. ▶ E-commerce Sellers — Those who want to bring back abandoned cart visitors through remarketing. ▶ Freelancers — For those who want to manage display campaigns for clients. ▶ Marketing Professionals — For those who want to master the Google Display Network. ▶ Bloggers/Creators — Those who want to promote their content or service.
Google Display Ads Course Complete A-Z Certified Course Rs. 5,999/- One-Time Payment | Lifetime AccessIncluded Hai: 8 Modules | 50+ Lessons Live Campaign Projects Hindi + English Medium Cert Prep Questions WhatsApp Support Group Certificate of Completion Lifetime Updates Free
📚 Course Curriculum — 8 Modules
M1 Google Display Network — Introduction & Setup ⏱ 2 Hours | 📚 6 Lessons
▶ Lesson 1.1 — What is the Google Display Network? ▶ Lesson 1.2 — Google Ads Account Setup for Display ▶ Lesson 1.3 — Display vs Search Campaigns ▶ Lesson 1.4 — Display Ad Formats Deep Dive [⭐ Must Watch] Banner, Responsive, Interstitial, Native — All sizes aur specs▶ Lesson 1.5 — Google Ad Manager Overview Ad placements, inventory types, publisher network Detailing▶ Lesson 1.6 — Hands-On: First Display Campaign
✅ After this module, you will be able to understand the Google Display Network and set up your first campaign.
M2 Responsive Display Ads — AI-Powered Creative ⏱ 2.5 Hours | 📚 6 Lessons
▶ Lesson 2.1 — What is Responsive Display Ads (RDA)? ▶ Lesson 2.2 — Asset Creation for RDA [⭐ Must Watch] Headlines, descriptions, images, logos — quality guidelines▶ Lesson 2.3 — Image Specs & Design Tips Sizes: 1200×628, 1200×1200, 600×314 — Create professional banners ▶ Lesson 2.4 — Improving the Ad Strength score ‘How to Achieve ‘Excellent’ Core Strength — Boost Performance▶ Lesson 2.5 — Standard Image Ads vs Responsive When to Use Which — A/B Testing Strategy▶ Lesson 2.6 — Dynamic Display Ads Feed-based personalized display ads — For e-commerce
🎨 With this model, you can create AI-powered responsive display ads that are automatically optimized.
M3 Audience Targeting Mastery — Right people, Right place ⏱ 3 Hours | 📚 7 Lessons
▶ Lesson 3.1 — Audience Types Overview Affinity, In-Market, Custom, Life Events — His cases this time▶ Lesson 3.2 — In-Market Audiences [⭐ Must Watch] People ready to buy right now — High-intent targeting▶ Lesson 3.3 — Affinity Audiences Long-term interest-based targeting — For brand awareness▶ Lesson 3.4 — Custom Audiences (Intent + Affinity) Creating your custom audience — from keywords, URLs, and apps.▶ Lesson 3.5 — Demographic Targeting Age, gender, parental status, household income targeting▶ Lesson 3.6 — Contextual Targeting (Topics & Placements) Showing ads on specific topics or exact websites.▶ Lesson 3.7 — Combined Audience Targeting [⭐ Must Watch] Combining Multiple Targeting Layers — Increase Precision
✅ With this model, you can run laser-targeted display campaigns that are visible only to relevant audiences.
M4 Remarketing Campaigns —Bring the visitors back. ⏱ 2.5 Hours | 📚 6 Lessons
▶ Lesson 4.1 — What is Remarketing? Retargeting Website Visitors — Concepts and Strategies▶ Lesson 4.2 — Google Remarketing Tag Setup [⭐ Must Watch] Adding a Remarketing Tag to the Website — Using Google Tag Manager▶ Lesson 4.3 — Remarketing Lists Banana All visitors, product viewers, cart abandoners —Separate lists▶ Lesson 4.4 — RLSA — Remarketing for Search Ads Using remarketing audiences in search ads as well.▶ Lesson 4.5 — Dynamic Remarketing Showing an ad for the exact product a user viewed — E-commerce▶ Lesson 4.6 — Remarketing Campaign Optimization [⭐ Must Watch] Frequency capping, bid adjustments, creative rotation
🔄 After setting this up, you can use remarketing to convert visitors who didn’t make a purchase the first time.
M5 Placement & Contextual Strategy ⏱ 2 Hours | 📚 5 Lessons
▶ Lesson 5.1 — Managed Placements Strategy Showing ads on specific websites, YouTube channels, and apps▶ Lesson 5.2 — Topic Targeting Sports, technology, finance — topic-based placement targeting▶ Lesson 5.3 — Excluding Irrelevant Placements [⭐ Must Watch] Brand safety — blocking inappropriate sites▶ Lesson 5.4 — Gmail Sponsored Promotions Showing ads in the Gmail inbox — high-engagement formatat▶ Lesson 5.5 — Display Planner Tool Estimate Campaign Reach and Research Ad Placements
🎯 With this model, you can learn to display ads in the right places—and eliminate wasted spend.
M6 Bidding, Budgeting & Optimization ⏱ 2 Hours | 📚 5 Lessons
▶ Lesson 6.1 — Display Bidding Strategies CPM, CPC, Target CPA, vCPM — When to use which one?▶ Lesson 6.2 — Smart Bidding for Display [⭐ Must Watch] How automated bidding works in Display ads▶ Lesson 6.3 — Frequency Capping How often to show ads to a user — Preventing ad fatigue▶ Lesson 6.4 — Display Budget Optimization Daily budget allocation, campaign scheduling, device bids▶ Lesson 6.5 — Case Study: Rs.2,000 Display Budget Real Campaign — How to achieve maximum reach on a low budget
💰 With this model, you can intelligently manage your display budget and minimize costs.
M7 Analytics, Reporting & A/B Testing ⏱ 2 Hours | 📚 5 Lessons
▶ Lesson 7.1 — Display Campaign Reports Impressions, clicks, CTR, conversions — What to see?▶ Lesson 7.2 — View-Through Conversions [⭐ Must Watch] Measuring the indirect impact of display ads▶ Lesson 7.3 — Placement Performance Report Which placements are you targeting? — Clean it up.▶ Lesson 7.4 — A/B Testing Creatives Testing banners — which image/headline performs best▶ Lesson 7.5 — Client Reporting Template Creating Professional Display Ads Reports — For Monthly Clients
📊 With this model, you can make smart decisions based on data and continuously improve your campaigns.
M8 Certification Prep + Freelancing Career ⏱ 1.5 Hours | 📚 5 Lessons
▶ Lesson 8.1 — Google Display Ads Certification Guide [⭐ Must Watch] Skillshop exam tips, registration, passing strategy▶ Lesson 8.2 — 70 Practice MCQs Real exam style questions with explanations▶ Lesson 8.3 — Common Exam Mistakes 15 common errors —Avoid it.▶ Lesson 8.4 — Freelancing as Display Ads Expert How to get clients and earn ₹15k–₹50k/month▶ Lesson 8.5 — Career Roadmap: Next Steps Beyond Display — Programmatic, DV360, The Trade Desk
🏆 After this module, you can clear the certification exam and become a Display Ads Specialist!
🎓 Upon Successful Completion of This Course, You Will:
✅ You can run professional campaigns on the Google Display Network.
✅ You can create responsive display ads and image banners.
✅ You can convert website visitors back through remarketing.
✅ Audience targeting — In-Market, Affinity, Custom, Contextual
✅ You can clear the Google Display Ads certification exam.
✅ Freelancing for clients — ₹15,000–50,000+ per month+ per month
💳 Enroll today !
Google Display Ads Course Complete A-Z Certified Course Rs. 557/- One-Time Payment | Lifetime AccessIncluded : 8 Modules | 50+ Lessons Live Campaign Projects Hindi + English Medium Cert Prep Questions WhatsApp Support Group Certificate of Completion Lifetime Updates Free
🌐 www.digiwebengineers.org → Click the ‘Book Now’ button.
