🔴7-day live course presentation for ₹1,976 on Facebook Lead Ads

What You Will Learn in This Live Course

This 7-Days intensive live workshop walks you through every step of creating, launching, and optimizing a Facebook Lead Generation campaign — from scratch. You will watch it happen live on screen and do it yourself simultaneously.

Core Learning Outcomes:

• Set up Facebook Business Manager, Ad Account & Meta Pixel correctly
• Understand the full Campaign → Ad Set → Ad structure
• Build an Instant Lead Form that converts visitors into leads
• Write high-converting ad copy using the AIDA formula
• Target Cold, Warm, and Lookalike audiences for maximum reach
• Launch a real Lead Generation campaign LIVE during the session
• Monitor and optimize CPM, CTR, and CPL for best results
• Scale winning campaigns without wasting budget

Full Day Course Agenda

Total Duration: 7 Hours  |  10:00 AM to 5:00 PM  |  100% Live & Interactive

Detailed Session Breakdown

Session 1: Foundation & Setup (10:00 – 11:00 AM)

Before running any ad, the technical foundation must be in place. In this session you will:

• Create and verify your Facebook Business Manager account step by step
• Add your Business Page and Ad Account with correct user roles
• Set up your payment method, billing, and spending limits
• Install the Meta Pixel via Google Tag Manager or manual code
• Verify pixel is firing correctly using Meta Pixel Helper
• Connect CRM or Google Sheets using Zapier for automatic lead sync

Session 2: Lead Ads Deep Dive (11:00 AM – 12:30 PM)

Understanding the structure is everything. A poorly built campaign burns budget. You will learn:

• Campaign objective selection: why Lead Generation over Traffic or Conversions
• Campaign Budget Optimization (CBO) vs Ad Set Budget — when to use which
• The 3 types of Instant Forms: More Volume, Higher Intent, Rich Creative
• Designing your Lead Form: intro screen, custom questions, privacy policy, thank-you screen
• Naming conventions that make campaign management easy at scale
• Placement strategy: Facebook Feed vs Instagram Feed vs Reels vs Stories

Session 3: LIVE Campaign Build (1:00 – 2:30 PM)

This is the core of the workshop. You will build a real campaign while watching it happen live:

1. Create new campaign with Lead Generation objective (15 min)
2. Configure ad set: budget ₹200/day, schedule, placements (20 min)
3. Upload creative: image/video, write primary text, headline, CTA (20 min)
4. Build Lead Form: 3-field form (Name, Phone, Email), thank-you screen (20 min)
5. Review all placements, submit for approval, monitor status (15 min)
6. First 1-hour analysis: reading CPM, CTR, CPL early signals (10 min)

Session 4: Audience & Targeting Mastery (2:30 – 3:30 PM)

The right audience is the difference between ₹30 CPL and ₹300 CPL. You will learn to build:

Cold Audiences:

• Detailed interests by job title, behavior, and demographics
• Location targeting by city, pin-code, or radius
• Age range 25–45 with language targeting (Hindi + English)

Warm Audiences:

• Page engagers (30/60/90 days), video viewers (25%, 50%, 75%+)
• Lead form openers, website visitors via Pixel

Lookalike Audiences:

• 1% LAL from converted leads and top customers
• 2–5% LAL for scaling; combining LAL with interest stacks

Session 5: Optimization, Scaling & Analytics (3:30 – 4:30 PM)

Data without action is worthless. This session teaches you what to do with your numbers:

Optimization tactics covered: creative rotation rules, 20% budget scaling, A/B test framework, retargeting funnel setup.

Bonus: High-Converting Ad Copy Formula (AIDA)

Every great Facebook ad follows this structure. You will get a swipe file of 10 proven templates.

Budget Planning Guide

Use this to plan your ad spend and set realistic expectations for lead generation in the Indian market.

Note: Estimates based on Indian market averages. Actual results vary by niche, creative quality, and offer strength.

What You Get When You Register

✓  Live Campaign Built & Running on Your Own Ad Account

✓  Custom Lead Form with Meta Pixel Tracking Active

✓  Audience Strategy Document (PDF — Yours to Keep)

✓  Ad Copy Swipe File (10 proven, high-converting templates)

✓  Budget & KPI Tracker Spreadsheet

✓  Recording Access for 30 Days After the Workshop

✓  Certificate of Completion from DigiWebEngineers.org

✓  Post-session WhatsApp Support Group Access