Everything you need to go from beginner to professional — step by step.
🎯 Meesho Ads Kya Hain?
Meesho ka apna Promoted Listings system hai
Aapke products search results mein upar dikhte hain
Pay Per Click model — sirf click hone par paisa lagta hai
Organic listing se zyada visibility milti hai
Naye sellers ke liye bahut zaroori hai
📦 Step 1: Meesho Supplier Panel Mein Login Karo
supplier.meesho.com par jaao
Apni ID & Password se login karo
Dashboard par “Ads” section dhundho
Ya directly jaao: supplier.meesho.com/ads
📦 Step 2: Ads Dashboard Samjho
Overview Tab:
Total spend
Total orders
ROAS (Return on Ad Spend)
Impressions & Clicks
Campaigns Tab:
Active campaigns
Paused campaigns
Completed campaigns
Products Tab:
Promoted products
Performance product wise
📦 Step 3: New Campaign Banana
“Create Campaign” button click karo
Campaign Name daalo:
Example: “Women Kurti — March 2025”
Campaign Type select karo:
✅ Auto Campaign — Meesho khud optimize karta hai
✅ Manual Campaign — aap control karein
📦 Step 4: Products Select Karo
Jo products promote karne hain unhe select karo
Best Products choose karo:
Jo already organic orders aa rahe hain
Jo competitive price par hain
Jo achhe reviews hain
Jo high margin products hain
Ek campaign mein multiple products add kar sakte hain
Pro Tip: Naye products ko pehle promote karo — visibility badhegi
📦 Step 5: Budget Set Karo
Daily Budget set karo:
Minimum: ₹50/day
Recommended start: ₹100-₹200/day
Scaling ke baad: ₹500-₹2000/day
Campaign Duration:
Start date & End date set karo
Ya continuous chalao — manually band karo
Total Budget Cap:
Maximum spend limit set kar sakte hain
📦 Step 6: Bid Amount Set Karo
Bid kya hota hai:
Ek click ke liye aap kitna dene ko taiyaar hain
Minimum Bid: ₹1 per click
Recommended Bid: ₹2 – ₹8 per click
High competition products: ₹10 – ₹20 per click
Auto Bid:
Meesho khud best bid set karta hai
Beginners ke liye best option
Manual Bid:
Aap control karo
Advanced sellers ke liye
📦 Step 7: Campaign Launch Karo
Saari details check karo
“Launch Campaign” button click karo
Meesho review karega — 24 hours
Approved hone ke baad ads live ho jaayenge
Confirmation email aayega
📦 Step 8: Performance Track Karo
Roz dashboard check karo
Key Metrics samjho:
Metric
Matlab
Impressions
Kitne logo ne product dekha
Clicks
Kitne logo ne click kiya
CTR
Click through rate — clicks/impressions
Orders
Kitne orders aaye ads se
Spend
Kitna paisa laga
ROAS
₹1 lagane par kitna return mila
CPC
Ek click ki cost
ACoS
Ad Cost of Sale — spend/revenue
📦 Step 9: Ads Optimize Karo
✅ Agar CTR Low Hai:
Product images improve karo
Price competitive rakho
Title optimize karo
✅ Agar Clicks Hain But Orders Nahi:
Product page improve karo
Description better likho
Reviews badhao
Price check karo — competitor se compare karo
✅ Agar ROAS Low Hai:
Bid kam karo
Low performing products pause karo
High performing products ka budget badhao
✅ Agar Sab Sahi Chal Raha Hai:
Budget badhao — scale karo
Naye products add karo campaign mein
📦 Step 10: Scaling Strategy
Week 1: ₹100/day — data collect karo
Week 2: Winning products identify karo
Week 3: ₹300/day — winners ko scale karo
Week 4: ₹500-₹1000/day — profitable campaign
💡 Meesho Ads Pro Tips
✅ Best time to run ads: Morning 9am – 11pm ✅ Festival season: Budget 2x-3x karo — Diwali, Eid, Holi ✅ New products: Pehle 7 din ads zaroori hain — ranking badhegi ✅ Reviews: 10+ reviews hone ke baad ads run karo ✅ Images: 5-6 achhi images honi chahiye — ad performance badhegi ✅ Price: Competitor se ₹5-₹10 kam rakho ads ke dauran
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