🏏 CRICKET ADS MASTERY

7-Day Live Training Program

How to Run Display Ads on Cricbuzz & CricklineGuru

About This Course

This 7-Day live training program is designed for marketers, agencies, and businesses who want to run high-converting display ads on India’s top cricket platforms — Cricbuzz and CricklineGuru. Whether you are a beginner or an intermediate advertiser, this course gives you a complete hands-on experience with real ad campaigns.

📅 7-Day Live Class Curriculum

Topics Covered:

• Introduction to Cricbuzz and CricklineGuru as advertising platforms
• Understanding the cricket audience: demographics, interests, and behavior
• Types of display ads available: Banner, Interstitial, Native, Video
• Overview of CPM, CPC, CPL pricing models
• Creating your advertiser account on both platforms
• Setting up billing and payment methods

Live Activity:

Account creation walkthrough on Cricbuzz Ads Manager and CricklineGuru Ad Panel. Q&A session.

Topics Covered:

• Understanding campaign hierarchy: Campaign > Ad Set > Ad Creative
• Setting campaign objectives: Brand Awareness, Traffic, Lead Generation
• Geographic targeting: India, Global Cricket Audiences
• Device targeting: Mobile vs Desktop optimization
• Budget planning: Daily budget vs Lifetime budget
• Scheduling ads for maximum cricket traffic (match days, IPL, World Cup)

Live Activity:

Create your first test campaign structure from scratch. Hands-on budget calculator exercise.

Topics Covered:

• Display ad sizes and specifications for Cricbuzz (728×90, 300×250, 320×50, 160×600)
• Display ad sizes and specifications for CricklineGuru
• Designing creatives using Canva and Photoshop (templates provided)
• Writing compelling ad copy for cricket audiences
• A/B testing principles: testing different creatives
• Brand safety: what to include and what to avoid in cricket ads

Live Activity:

Design 3 ad creatives live using Canva. Review and feedback session on participant designs.

Topics Covered:

• Interest-based targeting: cricket fans, sports enthusiasts, fantasy gaming
• Behavioral targeting: frequent visitors, match-day users
• Contextual targeting: ads on specific match pages, team pages, player pages
• Setting up retargeting pixels on your website
• Custom audience creation and lookalike audiences
• CricklineGuru-specific targeting options and categories

Live Activity:

Set up a retargeting campaign from scratch. Pixel installation demo on a sample website.

Topics Covered:

• Pre-launch campaign checklist: creative review, targeting review, budget review
• Submitting ads for review and approval process on both platforms
• Reading performance dashboards: Impressions, CTR, CPC, Conversions
• Optimization strategies: pausing poor performers, scaling winners
• Bid optimization: manual vs automated bidding strategies
• Frequency capping: avoiding ad fatigue

Live Activity:

Launch a live campaign together (₹100-₹200 test budget). Real-time monitoring and analysis.

Topics Covered:

• Setting up Google Analytics integration with cricket ad campaigns
• UTM parameters for tracking ad traffic sources
• Reading and interpreting campaign reports on Cricbuzz
• Reading and interpreting campaign reports on CricklineGuru
• ROI calculation formula for display advertising
• Creating monthly performance reports for clients or management
• Conversion tracking: form fills, calls, purchases

Live Activity:

Analyze last 7-day campaign data. Build a performance report using Google Data Studio/Looker.

Topics Covered:

• Scaling winning campaigns during IPL, T20 World Cup, and bilateral series
• Multi-platform strategy: combining Cricbuzz + CricklineGuru + Google Display Network
• Programmatic advertising: how to buy cricket inventory at scale
• Running ads for clients: agency model and freelancing opportunities
• Pricing your services: how to charge for cricket ad management
• Building your portfolio and getting your first client
• Final Q&A, doubt clearing, and certificate distribution

Live Activity:

Mock client presentation. Course completion certificate ceremony. Community group access unlocked.

🎯 What You Will Learn

By the end of this 7-day program, you will be able to:

• Set up and manage display ad campaigns independently on Cricbuzz
• Set up and manage display ad campaigns independently on CricklineGuru
• Design professional ad creatives that perform
• Target the right cricket audience segments with precision
• Track, measure, and optimize campaign performance
• Build reports and present results to clients
• Scale profitable campaigns during peak cricket seasons
• Start earning as a freelance cricket digital marketing expert

👥 Who Should Join This Course?

💰 Pricing & What’s Included

This Price Includes:

• 7 Days of LIVE interactive classes (2-3 hours per day)
• Lifetime access to recorded class videos
• Ad creative templates for Cricbuzz & CricklineGuru (worth ₹2,000)
• Campaign setup checklists and cheat sheets
• Access to private WhatsApp community group
• 2 bonus doubt-clearing sessions after course completion
• Official Course Completion Certificate
• Course material PDF and resources

📞 How to Enroll

Enrolling is simple. Follow these steps to secure your seat:

1. Contact us on WhatsApp or call us directly
2. Pay the course fee of ₹5977 via UPI, Bank Transfer, or Razorpay
3. Receive confirmation and batch joining details within 24 hours
4. Join the WhatsApp group and get your class schedule
5. Attend Day 1 live class and start your journey!

Cricket Ads Mastery Course | ₹5977 | 7 Days Live Training