Everything you need to go from beginner to professional — step by step.
📦 Module 1: Introduction to YouTube Ads
YouTube Ads kya hain aur kyun zaroori hain
YouTube Ads vs Google Search Ads vs Facebook Ads
YouTube Ads ke fayde:
2 Billion+ monthly users
Video format — high engagement
Cheap CPV — India mein ₹0.10 – ₹0.50 per view
Skippable — paisa sirf interested logo par
Brand recall highest — video se
Kaun kaun use kar sakta hai:
🎓 Coaches & educators
🛍️ E-commerce brands
💼 Local businesses
📱 App developers
🏥 Doctors & professionals
YouTube Ads ka future — India mein scope
📦 Module 2: YouTube Channel & Google Ads Setup
YouTube channel professionally setup karna
Google Ads account banana:
ads.google.com par jaao
Gmail se login karo
Billing — INR mein set karo
YouTube Channel ko Google Ads se link karna:
Google Ads → Tools → Linked Accounts
YouTube → Channel add karo
Verify karo
Brand Account vs Personal Account — kya use karein
Google Ads dashboard overview
📦 Module 3: YouTube Ad Formats — Poori Jankari
Skippable In-Stream Ads:
5 second baad skip ho sakti hai
30 second se zyada honi chahiye
Paisa tabhi lagta hai jab 30 sec dekhe ya interact kare
Best for: Brand awareness + conversions
Non-Skippable In-Stream Ads:
15-20 second — skip nahi hoti
CPM based billing
Best for: Short powerful message
Bumper Ads:
Sirf 6 second — non-skippable
CPM based
Best for: Brand recall
Video Discovery Ads:
YouTube search results mein dikhti hai
Homepage par dikhti hai
CPC based — sirf click par paisa
Best for: Channel growth
Shorts Ads:
YouTube Shorts feed mein
Vertical video format
Fast growing format
Masthead Ads:
YouTube homepage par top banner
Enterprise level — bahut costly
Har format ke specs & best use case
📦 Module 4: YouTube Ad Video Banana
Video ad kitni lambi honi chahiye — format wise
Perfect Ad Structure — AIDA Formula:
A — Attention: Pehle 5 second mein hook
I — Interest: Problem batao
D — Desire: Solution dikhao
A — Action: CTA clear karo
Pehle 5 Second — Sabse Zaroori:
Skip button aane se pehle attention pakdo
Question se start karo
Bold statement se start karo
Shocking fact se start karo
Script likhna — step by step
Mobile par video shoot karna — professional quality
Free Editing Tools:
CapCut — mobile
DaVinci Resolve — PC
VN Video Editor
Subtitles add karna — engagement badhti hai
Background music — copyright free
Thumbnail banana — Discovery ads ke liye
📦 Module 5: Campaign Setup — Step by Step
Google Ads mein “New Campaign” click karo
Goal select karo:
Sales
Leads
Website Traffic
Brand Awareness & Reach
Product & Brand Consideration
Campaign Type: Video select karo
Campaign Subtype:
Video Views
Efficient Reach
Non-Skippable Reach
Target Frequency
Audio
Campaign name daalo
Bidding Strategy:
CPV — Cost Per View
CPM — Cost Per 1000 Impressions
Target CPA
Maximum CPV manual
📦 Module 6: Budget & Schedule
Daily Budget set karo:
Minimum: ₹100/day
Recommended: ₹300 – ₹500/day
Scaling: ₹1000+/day
Campaign dates set karo:
Start date — aaj
End date — optional
Ya continuous chalao
Ad Schedule:
Specific hours set karo
Best time — evening 6pm-11pm India
Weekend vs Weekday
Delivery method — Standard vs Accelerated
📦 Module 7: Targeting — Sahi Audience Pakdo
Geographic Targeting:
India — all states
Specific cities — Delhi, Mumbai, Agra
Pin code level targeting
Language Targeting:
Hindi
English
Regional languages
Demographic Targeting:
Age: 18-24, 25-34, 35-44, 45-54, 55+
Gender: Male/Female/Unknown
Parental Status
Household Income
Audience Segments:
Affinity Audiences:
Technology enthusiasts
Business professionals
Shoppers
In-Market Audiences:
Log jo abhi buy karne ki soch rahe hain
Education, Finance, Jobs
Custom Intent Audiences:
Specific keywords daalo
Competitor websites
Life Events:
Recently married
New job
Moving home
Remarketing Audiences:
Website visitors
YouTube channel visitors
Video viewers
App users
📦 Module 8: Placement Targeting
Specific YouTube Channels target karo:
Competitor channels
Niche relevant channels
Big channels — Cricket, Bollywood
Specific Videos target karo:
Viral videos par ad dikhao
Competitor videos par ad
Topics Targeting:
Education
Technology
Finance
Entertainment
Keywords Targeting:
Video keywords daalo
Jo video ke content mein match kare
Placement + Audience combo — powerful targeting
📦 Module 9: Ad Group & Ad Setup
Ad Group banana
Video Ad Upload karna:
YouTube par video upload karo — Unlisted
URL copy karo
Google Ads mein paste karo
Ad Details fill karo:
Final URL — landing page
Display URL
CTA button select karo:
Learn More
Shop Now
Sign Up
Download
Get Quote
Headline — 15 characters
Long headline — 90 characters
Description — 70 characters
Companion Banner:
Automatic — YouTube se generate
Custom — upload karo
Ad preview check karo — mobile & desktop
📦 Module 10: Google Tag & Conversion Tracking
Conversion Tracking kyun zaroori hai:
Pata chale kitni leads/sales aaye ads se
Optimization possible hoga
Conversion Action banana:
Google Ads → Tools → Conversions
New conversion action
Website choose karo
Lead / Purchase select karo
Google Tag install karna:
Website par Global Site Tag daalo
Ya Google Tag Manager use karo
YouTube View-Through Conversions:
Jo log ad dekhe aur baad mein convert hue
Attribution window set karo
Conversion test karna — verify karo
📦 Module 11: YouTube Ads Optimization
Data aane ke baad optimize karo — 3-5 din baad
Creative Optimization:
Low performing ads pause karo
New variations test karo
Hook improve karo
Audience Optimization:
Best performing audience identify karo
Underperforming segments exclude karo
Bid adjustment karo
Placement Optimization:
Irrelevant channels exclude karo
Placement report check karo
Blacklist bad placements
Keyword Optimization:
Irrelevant keywords remove karo
New performing keywords add karo
A/B Testing:
2 different videos test karo
2 different audiences test karo
2 different CTAs test karo
📦 Module 12: YouTube Ads Analytics
Key Metrics samjho:
Metric
Matlab
Views
Kitne log ne video dekhi
View Rate
Views/Impressions %
CPV
Cost per view
CTR
CTA par click rate
Conversions
Leads/Sales
CPA
Cost per conversion
VTR
View through rate
Earned Actions
Organic likes/subs from ad
Google Analytics 4 se connect karo
Audience insights report
Geographic performance report
Device performance — mobile vs desktop
Client ke liye monthly report banana
📦 Module 13: Real World Campaign Projects
🎓 Project 1 — Course Promotion
DigiWebEngineers course promote karna
Students ko target karna
Lead generation campaign
₹5,000 mein 200+ leads
🛍️ Project 2 — E-commerce Campaign
Product launch video ad
Shopping intent audience
Purchase conversion campaign
🏥 Project 3 — Local Business
Doctor / CA / Lawyer
Local city targeting
Call lead generation
💼 Project 4 — B2B Campaign
Business owners target karna
LinkedIn interest audience
Webinar registration campaign
📦 Module 14: Scaling — ₹1 Lakh/Month Campaign
Profitable campaign identify karna
Horizontal Scaling:
Naye audiences add karo
Naye placements add karo
Naye videos banana
Vertical Scaling:
Budget daily 20% badhao
Bid increase karo
Budget ₹500 → ₹5,000/day kaise le jaayein
Seasonal scaling — festival campaigns
Multi-campaign funnel banana:
Awareness → Consideration → Conversion
📦 Bonus Module: Freelancing & Agency
Clients ke liye YouTube Ads run karna
Pricing:
Campaign Setup: ₹10,000 – ₹25,000
Monthly Management: ₹15,000 – ₹50,000/month
Video production add-on: ₹5,000 – ₹15,000
Proposal & quotation banana
Client onboarding process
Reporting dashboard banana
₹50,000 – ₹2,00,000/month agency income
📊 Course Structure Summary
Module
Topic
Duration
1
Introduction
2 Days
2
Setup
1 Day
3
Ad Formats
2 Days
4
Video Banana
3 Days
5
Campaign Setup
2 Days
6
Budget & Schedule
1 Day
7
Targeting
3 Days
8
Placement
2 Days
9
Ad Group & Ad
2 Days
10
Conversion Tracking
2 Days
11
Optimization
3 Days
12
Analytics
2 Days
13
Real Projects
5 Days
14
Scaling
3 Days
Bonus
Freelancing
2 Days
Total
~7 Weeks
🛠️ Tools Jo Is Course Mein Use Honge
Tool
Kaam
Google Ads
Campaign management
YouTube Studio
Video upload & analytics
Google Analytics 4
Conversion tracking
Google Tag Manager
Tag install
CapCut / DaVinci
Video editing
Canva
Thumbnail & banner
Google Keyword Planner
Keyword research
Google Sheets
Reporting
💰 Course Outcome — Students Ko Kya Milega
✅ YouTube Ads professionally run kar sakte hain ✅ Video ads khud bana sakte hain ✅ Any business ke liye YouTube campaign setup kar sakte hain ✅ Conversion tracking master kar sakte hain ✅ Clients ke liye YouTube Ads agency run kar sakte hain ✅ ₹30,000 – ₹2,00,000/month kama sakte hain ✅ Certificate milega DigiWebEngineers ka
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