🔴 Reddit Ads — Complete Course Syllabus
📦 Module 1: Introduction to Reddit & Reddit Ads
- What is Reddit — Platform Overview
- What is the Reddit audience like:
- Highly educated users
- Tech savvy
- Age 18-34 majority
- Niche interest groups
- Reddit vs Facebook vs Google Ads — Difference
- Why advertise on Reddit?
- India mein Reddit ka scope
- Who can use Reddit Ads:
- 💻 SaaS & Tech companies
- 🎮 Gaming brands
- 📚 Online courses
- 🛍️ E-commerce
- 🎬 Entertainment
- What you will learn in this course
📦 Module 2: Think of it as the Reddit platform.
- Reddit ka structure:
- What are subreddits?
- Posts & Comments
- Upvotes & Downvotes
- Karma system
- Awards
- Understand popular subreddits:
- r/technology
- r/entrepreneur
- r/india
- r/digitalmarketing
- r/learnprogramming
- Understand Reddit community rules
- What Reddit users like — and what they don’t
- Organic Reddit marketing basics
📦 Module 3: Reddit Ads Account Setup
- Go to aids.reddit.com
- Creating a Reddit Account — For Business
- Ad Account Setup:
- Enter the business name.
- Country — India / US
- Set currency — USD (Reddit ads are in USD)
- Set the time zone.
- Billing setup:
- Credit card / Debit card
- Minimum budget — $5/day
- Dashboard ka overview:
- Campaigns
- Ad Groups
- Ads
- Reporting
📦 Module 4: Understand the campaign objectives.
- Brand Awareness & Reach:
- Reaching more people
- CPM bidding
- Traffic:
- Driving visitors to the website
- CPC bidding
- Video Views:
- Conversions:
- Purchase, signup, lead generation
- App Installs:
- Catalog Sales:
- Best use case for each objective
📦 Module 5: Reddit Ads Targeting — Deep Dive
- Interest Targeting:
- Technology
- Gaming
- Finance
- Fashion
- Food & Drink
- Sports
- Education
- Community (Subreddit) Targeting:
- Targeting specific subreddits
- r/india, r/IndianStockMarket, r/bollywood
- Creating a custom subreddit list
- Keyword Targeting:
- Finding keywords in Reddit posts
- Targeting trending topics
- Location Targeting:
- Device Targeting:
- Demographic Targeting:
- Custom Audiences:
- Website visitors
- Email list upload
- Lookalike audiences
📦 Module 6: Reddit Ad Formats
- Promoted Posts (Feed Ads):
- Text Ad — Only text
- Image Ad — single image
- Video Ad — video content
- Carousel Ad — multiple images
- Gallery Ad
- Display Ads:
- Free Form Ads — creative HTML ads
- Takeover Ads — premium placement
- Conversation Ads:
- Reddit AMA (Ask Me Anything):
- Specifications for each format:
- Image size
- Video length
- Character limits
📦 Module 7: Creating Ad Creatives
- How to create ads for Reddit users
- Reddit Ad Best Practices:
- Native feel — it shouldn’t feel like an ad.
- Honest & transparent copy
- Connecting with the community
- Avoid clickbait — Reddit users hate it.
- Headline likhna:
- 300 characters limit
- Question format — boosts engagement.
- The value proposition should be clear.
- Ad Copy likhna:
- Conversational tone
- No corporate language
- Relatable content
- CTA (Call to Action):
- Learn More
- Shop Now
- Sign Up
- Download
- Creating Reddit Ads with Canva
- A/B testing creatives
📦 Module 8: Budget & Bidding Strategy
- Minimum Budget:
- Campaign: $5/day
- Ad Group: $5/day
- Bidding Types:
- Automatic Bidding — Optimize for Reddit
- Manual CPC — You take control.
- Target CPM
- Target CPA
- How to allocate the budget
- Daily vs Lifetime budget
- Bid adjustment strategy
- Budget scaling — After the results come
📦 Module 9: Reddit Pixel Setup
- What is Reddit Pixel?
- Installing the Pixel:
- Directly on the website
- Using Google Tag Manager
- Shopify integration
- WooCommerce integration
- Setting up conversion events:
- Page View
- View Content
- Add to Cart
- Purchase
- Lead
- Sign Up
- Verifying Pixels — Reddit Pixel Help
- to do conversion tracking test
- Retargeting audiences by pixel
📦 Module 10: Campaign Launch & Monitoring
- Campaign review process — Reddit approval
- What to check after the ad goes live?
- Understand the matrix:
- Impressions — How many people watched it?
- CPM — cost per 1000 impressions
- Clicks — How many people clicked?
- CTR — click through rate
- CPC — cost per click
- Conversions — How many actions were taken?
- CPA — cost per acquisition
- ROAS — return on ad spend
- Using the reporting dashboard
- Exporting data
📦 Module 11: Optimization & Scaling
- Pausing underperforming ads
- A/B Testing:
- By testing different headlines
- By testing different images
- By testing different audiences
- By testing different subreddits
- Scaling winning ads
- Expanding the audience
- Creating retargeting campaigns
- Using Lookalike audiences
- Setting frequency caps
- Avoiding ad fatigue
📦 Module 12: Reddit Organic + Paid Combo
- Organic Reddit presence
- Building Karma:
- Making valuable comments
- Sharing helpful posts
- Becoming a community member — then promoting
- Organizing AMAs (Ask Me Anything)
- Using Reddit awards
- Organic + Paid synergy strategy
- Creating brand ambassadors within the subreddit
📦 Module 13: Real World Campaign Projects
💻 Project 1 — SaaS Product Launch
- Targeting tech subreddits
- r/entrepreneur, r/startups mein ads
- Free trial signup campaign
🎓 Project 2 — Online Course Promotion
- r/learnprogramming, r/digitalmarketing
- Promote DigiWebEngineers course
- Lead generation campaign
🛍️ Project 3 — E-commerce Campaign
- Targeting product specific subreddits
- Using Carousel Ads
- Purchase conversion campaign
🎮 Project 4 — Gaming Brand Campaign
- Targeting r/gaming, r/pcgaming
- Using video ad formats
- App install campaign
📦 Bonus Module: Advanced & Freelancing
- Reddit Ads vs. Other Platforms — When to Use Them
- International audience target — US, UK, Canada
- Reddit Ads + Google Ads combo strategy
- Reddit Ads + Facebook Ads full funnel
- Freelancing:
- Running Reddit ads for clients
- Pricing:
- Setup: ₹10,000 – ₹20,000
- Monthly management: ₹15,000 – ₹40,000/month
- How to Write a Proposal
- Reddit Ads Specialist — Skills listed below
📊 Course Structure Summary
| Module | Topic | Duration |
|---|
| 1 | Introduction | 2 Days |
| 2 | Reddit Platform | 2 Days |
| 3 | Account Setup | 1 Day |
| 4 | Campaign Objectives | 2 Days |
| 5 | Targeting | 3 Days |
| 6 | Ad Formats | 2 Days |
| 7 | Ad Creative | 3 Days |
| 8 | Budget & Bidding | 2 Days |
| 9 | Reddit Pixel | 2 Days |
| 10 | Launch & Monitoring | 2 Days |
| 11 | Optimization | 3 Days |
| 12 | Organic + Paid | 2 Days |
| 13 | Real Projects | 5 Days |
| Bonus | Advanced & Freelancing | 2 Days |
| Total | | ~5 Weeks |
🛠️ Tools that will be used in this course
| Tool | Work |
|---|
| Reddit Ads Manager | Campaign management |
| Reddit Pixel Helper | Verify the pixel |
| Google Tag Manager | Installing the Pixel |
| Canva | Ad creatives |
| Google Analytics 4 | Tracking traffic |
| Google Sheets | Reporting |
| Shopify / WooCommerce | E-commerce integration |
💰 Course Outcome — What will the students get?
✅ RRun Reddit Ads professionally ✅ Master Subreddit targeting ✅ Manage campaigns for Tech & SaaS brands ✅ Run Reddit Ads for international clients ✅ Implement organic + paid Reddit strategies ✅ Earn ₹25,000 – ₹60,000/month through freelancing ✅ Receive a certificate from DigiWebEngineers.
